MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest...
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Plekhanov Russian University of Economics
2017
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oai:doaj.org-article:51e6546a7f7e487d8058b4d9428837662021-11-15T05:20:43ZMONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE2413-28292587-925110.21686/2413-2829-2015-4-50-62https://doaj.org/article/51e6546a7f7e487d8058b4d9428837662017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/61https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest in prices, to support the level and structure of consumption of the population in Russia and to foster support for Russian manufacturers, whose goods by correlation between quality and price can meet expectations of buyers sensitive to price level. It was shown that the basis for choosing product brands for price monitoring must be the research information about consumer preferences.Irina I. SkorobogatykhTatyana N. ParamonovaIbrahim A. RamazanovTatyana I. UryasyevaIrina N. PopovaPlekhanov Russian University of Economicsarticlebuying activity of the populationrecession in market situationdifferentiation in approachesmethodology of price monitoringconsumer preferenceseconomic accessibility of food productsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 50-62 (2017) |
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DOAJ |
collection |
DOAJ |
language |
RU |
topic |
buying activity of the population recession in market situation differentiation in approaches methodology of price monitoring consumer preferences economic accessibility of food products Economics as a science HB71-74 |
spellingShingle |
buying activity of the population recession in market situation differentiation in approaches methodology of price monitoring consumer preferences economic accessibility of food products Economics as a science HB71-74 Irina I. Skorobogatykh Tatyana N. Paramonova Ibrahim A. Ramazanov Tatyana I. Uryasyeva Irina N. Popova MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE |
description |
The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest in prices, to support the level and structure of consumption of the population in Russia and to foster support for Russian manufacturers, whose goods by correlation between quality and price can meet expectations of buyers sensitive to price level. It was shown that the basis for choosing product brands for price monitoring must be the research information about consumer preferences. |
format |
article |
author |
Irina I. Skorobogatykh Tatyana N. Paramonova Ibrahim A. Ramazanov Tatyana I. Uryasyeva Irina N. Popova |
author_facet |
Irina I. Skorobogatykh Tatyana N. Paramonova Ibrahim A. Ramazanov Tatyana I. Uryasyeva Irina N. Popova |
author_sort |
Irina I. Skorobogatykh |
title |
MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE |
title_short |
MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE |
title_full |
MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE |
title_fullStr |
MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE |
title_full_unstemmed |
MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE |
title_sort |
monitoring retail prices in conditions of buying activity decline |
publisher |
Plekhanov Russian University of Economics |
publishDate |
2017 |
url |
https://doaj.org/article/51e6546a7f7e487d8058b4d942883766 |
work_keys_str_mv |
AT irinaiskorobogatykh monitoringretailpricesinconditionsofbuyingactivitydecline AT tatyananparamonova monitoringretailpricesinconditionsofbuyingactivitydecline AT ibrahimaramazanov monitoringretailpricesinconditionsofbuyingactivitydecline AT tatyanaiuryasyeva monitoringretailpricesinconditionsofbuyingactivitydecline AT irinanpopova monitoringretailpricesinconditionsofbuyingactivitydecline |
_version_ |
1718428745623142400 |