MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE

The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest...

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Autores principales: Irina I. Skorobogatykh, Tatyana N. Paramonova, Ibrahim A. Ramazanov, Tatyana I. Uryasyeva, Irina N. Popova
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Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/51e6546a7f7e487d8058b4d942883766
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spelling oai:doaj.org-article:51e6546a7f7e487d8058b4d9428837662021-11-15T05:20:43ZMONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE2413-28292587-925110.21686/2413-2829-2015-4-50-62https://doaj.org/article/51e6546a7f7e487d8058b4d9428837662017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/61https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest in prices, to support the level and structure of consumption of the population in Russia and to foster support for Russian manufacturers, whose goods by correlation between quality and price can meet expectations of buyers sensitive to price level. It was shown that the basis for choosing product brands for price monitoring must be the research information about consumer preferences.Irina I. SkorobogatykhTatyana N. ParamonovaIbrahim A. RamazanovTatyana I. UryasyevaIrina N. PopovaPlekhanov Russian University of Economicsarticlebuying activity of the populationrecession in market situationdifferentiation in approachesmethodology of price monitoringconsumer preferenceseconomic accessibility of food productsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 50-62 (2017)
institution DOAJ
collection DOAJ
language RU
topic buying activity of the population
recession in market situation
differentiation in approaches
methodology of price monitoring
consumer preferences
economic accessibility of food products
Economics as a science
HB71-74
spellingShingle buying activity of the population
recession in market situation
differentiation in approaches
methodology of price monitoring
consumer preferences
economic accessibility of food products
Economics as a science
HB71-74
Irina I. Skorobogatykh
Tatyana N. Paramonova
Ibrahim A. Ramazanov
Tatyana I. Uryasyeva
Irina N. Popova
MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
description The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest in prices, to support the level and structure of consumption of the population in Russia and to foster support for Russian manufacturers, whose goods by correlation between quality and price can meet expectations of buyers sensitive to price level. It was shown that the basis for choosing product brands for price monitoring must be the research information about consumer preferences.
format article
author Irina I. Skorobogatykh
Tatyana N. Paramonova
Ibrahim A. Ramazanov
Tatyana I. Uryasyeva
Irina N. Popova
author_facet Irina I. Skorobogatykh
Tatyana N. Paramonova
Ibrahim A. Ramazanov
Tatyana I. Uryasyeva
Irina N. Popova
author_sort Irina I. Skorobogatykh
title MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
title_short MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
title_full MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
title_fullStr MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
title_full_unstemmed MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
title_sort monitoring retail prices in conditions of buying activity decline
publisher Plekhanov Russian University of Economics
publishDate 2017
url https://doaj.org/article/51e6546a7f7e487d8058b4d942883766
work_keys_str_mv AT irinaiskorobogatykh monitoringretailpricesinconditionsofbuyingactivitydecline
AT tatyananparamonova monitoringretailpricesinconditionsofbuyingactivitydecline
AT ibrahimaramazanov monitoringretailpricesinconditionsofbuyingactivitydecline
AT tatyanaiuryasyeva monitoringretailpricesinconditionsofbuyingactivitydecline
AT irinanpopova monitoringretailpricesinconditionsofbuyingactivitydecline
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