Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta

The mass customization has attracted continued interest from academia and business, given itscontribution in terms of operational and management for routine organizations. However, despitethe theme present potential solutions to the manufacturing area, with studies in consolidated supply,market anal...

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Autores principales:	Gabriel Vidor, Fleith de Medeiros, Lima Cruz Cassiana Maris
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2015
Materias:	quality mass customization services Economic growth, development, planning HD72-88
Acceso en línea:	https://doaj.org/article/51f81e4407f14d4a9107a600c91933b8
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spelling	oai:doaj.org-article:51f81e4407f14d4a9107a600c91933b82021-11-11T15:16:06ZAtributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta1678-48552237-6453https://doaj.org/article/51f81e4407f14d4a9107a600c91933b82015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75235382012https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The mass customization has attracted continued interest from academia and business, given itscontribution in terms of operational and management for routine organizations. However, despitethe theme present potential solutions to the manufacturing area, with studies in consolidated supply,market analysis, planning, product design and production planning and control, chain there are stillquestions about the applicability of the mass customization in service area. Given the above, theaim of this work focused on developing a methodology capable of measuring the loss of tolerablequality customized services. Occasionally, the developed method allows measuring the differencebetween the service currently offered with scenarios drawn up by customers. Stands that were usedfor the systematic proposition stated preference techniques and the quadratic loss function, whichmodeled scenarios usefulness of customized service and compared this with the standard serviceoffered. As for the results, although the systematization has been applied in only one case analysis,they elucidate that the technique can be applied to adjust the supply of different services that youwish to customize. Occasionally, a positive aspect of the proposed method refers to the possibility ofprioritizing alternative offer from the determinants of choice attributes, it is possible to calculate theeconomic benefit of each option for the organization.Gabriel VidorFleith de MedeirosLima Cruz Cassiana MarisUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlequalitymass customizationservicesEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 13, Iss 29, Pp 355-375 (2015)
institution	DOAJ
collection	DOAJ
language	PT
topic	quality mass customization services Economic growth, development, planning HD72-88
spellingShingle	quality mass customization services Economic growth, development, planning HD72-88 Gabriel Vidor Fleith de Medeiros Lima Cruz Cassiana Maris Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta
description	The mass customization has attracted continued interest from academia and business, given itscontribution in terms of operational and management for routine organizations. However, despitethe theme present potential solutions to the manufacturing area, with studies in consolidated supply,market analysis, planning, product design and production planning and control, chain there are stillquestions about the applicability of the mass customization in service area. Given the above, theaim of this work focused on developing a methodology capable of measuring the loss of tolerablequality customized services. Occasionally, the developed method allows measuring the differencebetween the service currently offered with scenarios drawn up by customers. Stands that were usedfor the systematic proposition stated preference techniques and the quadratic loss function, whichmodeled scenarios usefulness of customized service and compared this with the standard serviceoffered. As for the results, although the systematization has been applied in only one case analysis,they elucidate that the technique can be applied to adjust the supply of different services that youwish to customize. Occasionally, a positive aspect of the proposed method refers to the possibility ofprioritizing alternative offer from the determinants of choice attributes, it is possible to calculate theeconomic benefit of each option for the organization.
format	article
author	Gabriel Vidor Fleith de Medeiros Lima Cruz Cassiana Maris
author_facet	Gabriel Vidor Fleith de Medeiros Lima Cruz Cassiana Maris
author_sort	Gabriel Vidor
title	Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta
title_short	Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta
title_full	Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta
title_fullStr	Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta
title_full_unstemmed	Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta
title_sort	atributos determinantes e serviços customizados em massa. sistemática para realizar o ajuste ótimo da oferta
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2015
url	https://doaj.org/article/51f81e4407f14d4a9107a600c91933b8
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Atributos Determinantes e Serviços Customizados em Massa. Sistemática Para Realizar o Ajuste Ótimo da Oferta

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