Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome

Nonprofessional hosts in the P2P accommodation-sharing markets have been demonstrated to be inferior in pricing. The sharing market is increasingly recruiting more professional hosts but is bothered by the disharmony from nonprofessionals’ feelings of being cast aside in this drive. To respond to th...

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Autores principales:	Ru Jia, Shanshan Wang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	accommodation-sharing market nonprofessional hosts professional hosts market outcomes preference difference Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/52aef408de6142b2b80324f551ccf614
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spelling	oai:doaj.org-article:52aef408de6142b2b80324f551ccf6142021-11-11T19:52:01ZInvestigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome10.3390/su1321123312071-1050https://doaj.org/article/52aef408de6142b2b80324f551ccf6142021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12331https://doaj.org/toc/2071-1050Nonprofessional hosts in the P2P accommodation-sharing markets have been demonstrated to be inferior in pricing. The sharing market is increasingly recruiting more professional hosts but is bothered by the disharmony from nonprofessionals’ feelings of being cast aside in this drive. To respond to this practice and disharmony, we develop a modeling framework with price-sensitive customers and earning-based hosts to investigate how varying ratios of professional and nonprofessional hosts affect pricing and impact sharing-market outcomes according to contemporary and long-term success indicators. This study is one of the first attempts to examine whether more professional hosts as supply decision makers is more beneficial to the sharing market. Numerical experiments for model analysis led to two primary managerial implications. A high ratio of professional hosts does not necessarily maximize indicators of hosts’ earnings, platform’s profit, or supply size, indicators that measure the accommodation-sharing market’s contemporary and long-term success. In addition, the market improves with magnified differences in the unique features of two types of hosts and they can cater to customers’ experiences and expectations, differentiating the market positioning of the two types of hosts.Ru JiaShanshan WangMDPI AGarticleaccommodation-sharing marketnonprofessional hostsprofessional hostsmarket outcomespreference differenceEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12331, p 12331 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	accommodation-sharing market nonprofessional hosts professional hosts market outcomes preference difference Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	accommodation-sharing market nonprofessional hosts professional hosts market outcomes preference difference Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Ru Jia Shanshan Wang Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome
description	Nonprofessional hosts in the P2P accommodation-sharing markets have been demonstrated to be inferior in pricing. The sharing market is increasingly recruiting more professional hosts but is bothered by the disharmony from nonprofessionals’ feelings of being cast aside in this drive. To respond to this practice and disharmony, we develop a modeling framework with price-sensitive customers and earning-based hosts to investigate how varying ratios of professional and nonprofessional hosts affect pricing and impact sharing-market outcomes according to contemporary and long-term success indicators. This study is one of the first attempts to examine whether more professional hosts as supply decision makers is more beneficial to the sharing market. Numerical experiments for model analysis led to two primary managerial implications. A high ratio of professional hosts does not necessarily maximize indicators of hosts’ earnings, platform’s profit, or supply size, indicators that measure the accommodation-sharing market’s contemporary and long-term success. In addition, the market improves with magnified differences in the unique features of two types of hosts and they can cater to customers’ experiences and expectations, differentiating the market positioning of the two types of hosts.
format	article
author	Ru Jia Shanshan Wang
author_facet	Ru Jia Shanshan Wang
author_sort	Ru Jia
title	Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome
title_short	Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome
title_full	Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome
title_fullStr	Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome
title_full_unstemmed	Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome
title_sort	investigating the impact of professional and nonprofessional hosts’ pricing behaviors on accommodation-sharing market outcome
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/52aef408de6142b2b80324f551ccf614
work_keys_str_mv	AT rujia investigatingtheimpactofprofessionalandnonprofessionalhostspricingbehaviorsonaccommodationsharingmarketoutcome AT shanshanwang investigatingtheimpactofprofessionalandnonprofessionalhostspricingbehaviorsonaccommodationsharingmarketoutcome
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Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome

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