Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)

The present research featured the image of Kuzbass and its metaphorization in the institutional administrative discourse of official websites of seventeen regional ministries (2018–2021). Anthropomorphic metaphors appearedto dominate: the research revealed 137 anthropomorphic metaphors, which repre...

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Autores principales:	V. A. Kameneva, I. S. Morozova, M. Yu. Ryabova, L. I. Fedyanina, A. G. Fomin, M. S. Yanitskiy
Formato:	article
Lenguaje:	EN RU
Publicado:	Kemerovo State University 2021
Materias:	anthropomorphism metaphorization political discourse territory image image of the region metaphorical representation History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990
Acceso en línea:	https://doaj.org/article/52b736558ad946fb8990354ee4df8197
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id	oai:doaj.org-article:52b736558ad946fb8990354ee4df8197
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spelling	oai:doaj.org-article:52b736558ad946fb8990354ee4df81972021-11-17T02:43:10ZKuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)2078-89752078-898310.21603/2078-8975-2021-23-3-790-797https://doaj.org/article/52b736558ad946fb8990354ee4df81972021-11-01T00:00:00Zhttps://vestnik.kemsu.ru/jour/article/view/5058https://doaj.org/toc/2078-8975https://doaj.org/toc/2078-8983The present research featured the image of Kuzbass and its metaphorization in the institutional administrative discourse of official websites of seventeen regional ministries (2018–2021). Anthropomorphic metaphors appearedto dominate: the research revealed 137 anthropomorphic metaphors, which represented Kuzbass, as well as its governing bodies. The anthropomorphic metaphor was considered from a holistic viewpoint, which covered its psychophysiological, socio-cultural, and socio-economic aspects. The study relied on standard methods of synthesis and analysis, as well as linguistic methods of contextual and stylistic analyses, while the lexeme Kuzbass was described based on some elements of content analysis. The obtained results can help the regional authorities to monitor the difference between the targeted image of Kuzbass and the real situation. The anthropomorphic image of the region demonstrated such psycho-physiological characteristics of a person as mental abilities, will, feelings, a desire for improvement, the ability to plan, etc. In the socio-cultural aspect, Kuzbass was metaphorically presented as a hospitable and cheerful person who has a family, keeps traditions, and loves holidays. In the socio-economic sense, Kuzbass was personified as a reliable business partner who thinks about their own well-being and the well-being of the country.V. A. KamenevaI. S. MorozovaM. Yu. RyabovaL. I. FedyaninaA. G. FominM. S. YanitskiyKemerovo State Universityarticleanthropomorphismmetaphorizationpolitical discourseterritory imageimage of the regionmetaphorical representationHistory of Russia. Soviet Union. Former Soviet RepublicsDK1-4735PsychologyBF1-990ENRUВестник Кемеровского государственного университета, Vol 23, Iss 3, Pp 790-797 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	anthropomorphism metaphorization political discourse territory image image of the region metaphorical representation History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990
spellingShingle	anthropomorphism metaphorization political discourse territory image image of the region metaphorical representation History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990 V. A. Kameneva I. S. Morozova M. Yu. Ryabova L. I. Fedyanina A. G. Fomin M. S. Yanitskiy Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
description	The present research featured the image of Kuzbass and its metaphorization in the institutional administrative discourse of official websites of seventeen regional ministries (2018–2021). Anthropomorphic metaphors appearedto dominate: the research revealed 137 anthropomorphic metaphors, which represented Kuzbass, as well as its governing bodies. The anthropomorphic metaphor was considered from a holistic viewpoint, which covered its psychophysiological, socio-cultural, and socio-economic aspects. The study relied on standard methods of synthesis and analysis, as well as linguistic methods of contextual and stylistic analyses, while the lexeme Kuzbass was described based on some elements of content analysis. The obtained results can help the regional authorities to monitor the difference between the targeted image of Kuzbass and the real situation. The anthropomorphic image of the region demonstrated such psycho-physiological characteristics of a person as mental abilities, will, feelings, a desire for improvement, the ability to plan, etc. In the socio-cultural aspect, Kuzbass was metaphorically presented as a hospitable and cheerful person who has a family, keeps traditions, and loves holidays. In the socio-economic sense, Kuzbass was personified as a reliable business partner who thinks about their own well-being and the well-being of the country.
format	article
author	V. A. Kameneva I. S. Morozova M. Yu. Ryabova L. I. Fedyanina A. G. Fomin M. S. Yanitskiy
author_facet	V. A. Kameneva I. S. Morozova M. Yu. Ryabova L. I. Fedyanina A. G. Fomin M. S. Yanitskiy
author_sort	V. A. Kameneva
title	Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
title_short	Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
title_full	Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
title_fullStr	Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
title_full_unstemmed	Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
title_sort	kuzbass through anthropomorphic metaphors (case study of institutional administrative discourse of ministries in the region)
publisher	Kemerovo State University
publishDate	2021
url	https://doaj.org/article/52b736558ad946fb8990354ee4df8197
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Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)

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