EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU

Education is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professiona...

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Autores principales: Ricardo Viana Carvalho de Paiva, Danilo de Melo Costa, Fábio Roberto Borges, Marcus Vinicius de Paula Freitas
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2017
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Acceso en línea:https://doaj.org/article/52c8cbf758f4477b853faad8a828fd44
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spelling oai:doaj.org-article:52c8cbf758f4477b853faad8a828fd442021-11-11T15:49:48ZEXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU1983-4535https://doaj.org/article/52c8cbf758f4477b853faad8a828fd442017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319351653004https://doaj.org/toc/1983-4535Education is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professional update and preparation for not only react, but also trans form from new scenarios. This paper presents, first, a benchmarking that explores new educational trends that are transforming the way people learn, in examples such as the Massive Online Courses and Cloud School. Then, this paper investigates the main ex pectations and frustrations of professionals who seek in the offer of postgraduate courses a service able to meet their demands, employing generative sessions, from the design thinking, as a qualitative data collection and projective techniques. The findin gs shows, from a marketing perspective, a significant gap between the delivery of the service and the service expected in post - graduation courses, in aspects such as frustration with the methodologies adopted, inadequate incorporation of technologies and a distance between the market practice and the preparation performed in the classroom.Ricardo Viana Carvalho de PaivaDanilo de Melo CostaFábio Roberto BorgesMarcus Vinicius de Paula FreitasUniversidade Federal de Santa Catarinaarticlegraduate schooleducationservice qualitynew technologiesEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 10, Iss 2, Pp 71-90 (2017)
institution DOAJ
collection DOAJ
language ES
PT
topic graduate school
education
service quality
new technologies
Education (General)
L7-991
Special aspects of education
LC8-6691
spellingShingle graduate school
education
service quality
new technologies
Education (General)
L7-991
Special aspects of education
LC8-6691
Ricardo Viana Carvalho de Paiva
Danilo de Melo Costa
Fábio Roberto Borges
Marcus Vinicius de Paula Freitas
EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
description Education is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professional update and preparation for not only react, but also trans form from new scenarios. This paper presents, first, a benchmarking that explores new educational trends that are transforming the way people learn, in examples such as the Massive Online Courses and Cloud School. Then, this paper investigates the main ex pectations and frustrations of professionals who seek in the offer of postgraduate courses a service able to meet their demands, employing generative sessions, from the design thinking, as a qualitative data collection and projective techniques. The findin gs shows, from a marketing perspective, a significant gap between the delivery of the service and the service expected in post - graduation courses, in aspects such as frustration with the methodologies adopted, inadequate incorporation of technologies and a distance between the market practice and the preparation performed in the classroom.
format article
author Ricardo Viana Carvalho de Paiva
Danilo de Melo Costa
Fábio Roberto Borges
Marcus Vinicius de Paula Freitas
author_facet Ricardo Viana Carvalho de Paiva
Danilo de Melo Costa
Fábio Roberto Borges
Marcus Vinicius de Paula Freitas
author_sort Ricardo Viana Carvalho de Paiva
title EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
title_short EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
title_full EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
title_fullStr EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
title_full_unstemmed EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
title_sort expectativas e frustrações com a oferta de cursos de pós-graduação lato sensu
publisher Universidade Federal de Santa Catarina
publishDate 2017
url https://doaj.org/article/52c8cbf758f4477b853faad8a828fd44
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AT fabiorobertoborges expectativasefrustracoescomaofertadecursosdeposgraduacaolatosensu
AT marcusviniciusdepaulafreitas expectativasefrustracoescomaofertadecursosdeposgraduacaolatosensu
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