Determinants of Consumer Behaviour in the COVID-19 Pandemic

The article is aimed at identifying typical determinants of consumer behaviour amidst the COVID-19 pandemic, and identifying current consumer trends and priorities in purchasing goods. An attempt is made to identify the main changes in the behaviour of modern consumers and the extent of changes in t...

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Autores principales:	Mykytenko Nelya V., Biliavska Yuliia V.
Formato:	article
Lenguaje:	EN RU UK
Publicado:	PH "INZHEK" 2021
Materias:	consumer behaviour behaviour determinants consumer priorities covid-19 pandemic coronacrisis digital consumer Finance HG1-9999 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/52fe56da51c34d2dbd901a059955a6eb
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spelling	oai:doaj.org-article:52fe56da51c34d2dbd901a059955a6eb2021-11-05T07:58:18ZDeterminants of Consumer Behaviour in the COVID-19 Pandemic10.32983/2222-0712-2021-3-175-1842222-07122311-1186https://doaj.org/article/52fe56da51c34d2dbd901a059955a6eb2021-09-01T00:00:00Zhttps://www.problecon.com/export_pdf/problems-of-economy-2021-3_0-pages-175_184.pdfhttps://doaj.org/toc/2222-0712https://doaj.org/toc/2311-1186The article is aimed at identifying typical determinants of consumer behaviour amidst the COVID-19 pandemic, and identifying current consumer trends and priorities in purchasing goods. An attempt is made to identify the main changes in the behaviour of modern consumers and the extent of changes in their preferences for buying goods. Consumer behaviour is defined as a complex socio-economic and, generally, interdisciplinary phenomenon accumulating a whole range of determinants. The authors have identified key factors determining consumer behaviour in the COVID-19 pandemic. It is confirmed that the current pandemic and the associated economic recession affect consumers’ sensitivity to the economic factor, stratifying them into four groups: vulnerable, conservative, optimistic and forced ascetics. The appearance of digital consumer, a new model of the buyer, is substantiated. A trend to significantly increase the volume of the consumer basket in 2020, and reduce the frequency of purchases with a focus on meeting primary human needs is revealed. New trends in consumer behaviour are identified: the focus on home cooking and eating at home, healthy lifestyle, protecting health, and feeling safe and secure. Particular attention is paid to reviewing product categories preferred by the modern consumer. Deterioration of the consumers’ psychological stability and increase in the level of tension and conflict in the course of service in outlets is proved. A summary of the features of the consumer sentiment evolution is made by the stages of the COVID-19 pandemic global development. The opportunities opened by the pandemic for the modern consumer and the process of consumption, in general are substantiated.Mykytenko Nelya V.Biliavska Yuliia V.PH "INZHEK"articleconsumer behaviourbehaviour determinantsconsumer prioritiescovid-19 pandemiccoronacrisisdigital consumerFinanceHG1-9999Economics as a scienceHB71-74ENRUUKProblemi Ekonomiki, Vol 3, Iss 49, Pp 175-184 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU UK
topic	consumer behaviour behaviour determinants consumer priorities covid-19 pandemic coronacrisis digital consumer Finance HG1-9999 Economics as a science HB71-74
spellingShingle	consumer behaviour behaviour determinants consumer priorities covid-19 pandemic coronacrisis digital consumer Finance HG1-9999 Economics as a science HB71-74 Mykytenko Nelya V. Biliavska Yuliia V. Determinants of Consumer Behaviour in the COVID-19 Pandemic
description	The article is aimed at identifying typical determinants of consumer behaviour amidst the COVID-19 pandemic, and identifying current consumer trends and priorities in purchasing goods. An attempt is made to identify the main changes in the behaviour of modern consumers and the extent of changes in their preferences for buying goods. Consumer behaviour is defined as a complex socio-economic and, generally, interdisciplinary phenomenon accumulating a whole range of determinants. The authors have identified key factors determining consumer behaviour in the COVID-19 pandemic. It is confirmed that the current pandemic and the associated economic recession affect consumers’ sensitivity to the economic factor, stratifying them into four groups: vulnerable, conservative, optimistic and forced ascetics. The appearance of digital consumer, a new model of the buyer, is substantiated. A trend to significantly increase the volume of the consumer basket in 2020, and reduce the frequency of purchases with a focus on meeting primary human needs is revealed. New trends in consumer behaviour are identified: the focus on home cooking and eating at home, healthy lifestyle, protecting health, and feeling safe and secure. Particular attention is paid to reviewing product categories preferred by the modern consumer. Deterioration of the consumers’ psychological stability and increase in the level of tension and conflict in the course of service in outlets is proved. A summary of the features of the consumer sentiment evolution is made by the stages of the COVID-19 pandemic global development. The opportunities opened by the pandemic for the modern consumer and the process of consumption, in general are substantiated.
format	article
author	Mykytenko Nelya V. Biliavska Yuliia V.
author_facet	Mykytenko Nelya V. Biliavska Yuliia V.
author_sort	Mykytenko Nelya V.
title	Determinants of Consumer Behaviour in the COVID-19 Pandemic
title_short	Determinants of Consumer Behaviour in the COVID-19 Pandemic
title_full	Determinants of Consumer Behaviour in the COVID-19 Pandemic
title_fullStr	Determinants of Consumer Behaviour in the COVID-19 Pandemic
title_full_unstemmed	Determinants of Consumer Behaviour in the COVID-19 Pandemic
title_sort	determinants of consumer behaviour in the covid-19 pandemic
publisher	PH "INZHEK"
publishDate	2021
url	https://doaj.org/article/52fe56da51c34d2dbd901a059955a6eb
work_keys_str_mv	AT mykytenkonelyav determinantsofconsumerbehaviourinthecovid19pandemic AT biliavskayuliiav determinantsofconsumerbehaviourinthecovid19pandemic
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Determinants of Consumer Behaviour in the COVID-19 Pandemic

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