Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level

Environmental quality is one of the major concerns in contemporary societies. The main goal of this research is to investigate citizens’ willingness to pay for environmental quality and whether this propensity differs in line with education level. Structural equation modeling is used to explore the...

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Autores principales:	Paula Vicente, Catarina Marques, Elizabeth Reis
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/53581326d86941b9a933bf225ac7cfcc
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spelling	oai:doaj.org-article:53581326d86941b9a933bf225ac7cfcc2021-11-14T23:03:31ZWillingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level2158-244010.1177/21582440211025256https://doaj.org/article/53581326d86941b9a933bf225ac7cfcc2021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211025256https://doaj.org/toc/2158-2440Environmental quality is one of the major concerns in contemporary societies. The main goal of this research is to investigate citizens’ willingness to pay for environmental quality and whether this propensity differs in line with education level. Structural equation modeling is used to explore the associations between several constructs; specifically, a multigroup analysis is conducted to assess the invariance of two educational level segments. Results suggest that willingness to pay more for environmental quality is positively associated with perceived behavior control and environmental activism. Pro-environmental behavior does not impact willingness to pay for environmental quality but is positively related to perceived behavior control and environmental activism. The relationships between constructs hold true for both groups of education. Implications for public policy and marketing actions are addressed.Paula VicenteCatarina MarquesElizabeth ReisSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Paula Vicente Catarina Marques Elizabeth Reis Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level
description	Environmental quality is one of the major concerns in contemporary societies. The main goal of this research is to investigate citizens’ willingness to pay for environmental quality and whether this propensity differs in line with education level. Structural equation modeling is used to explore the associations between several constructs; specifically, a multigroup analysis is conducted to assess the invariance of two educational level segments. Results suggest that willingness to pay more for environmental quality is positively associated with perceived behavior control and environmental activism. Pro-environmental behavior does not impact willingness to pay for environmental quality but is positively related to perceived behavior control and environmental activism. The relationships between constructs hold true for both groups of education. Implications for public policy and marketing actions are addressed.
format	article
author	Paula Vicente Catarina Marques Elizabeth Reis
author_facet	Paula Vicente Catarina Marques Elizabeth Reis
author_sort	Paula Vicente
title	Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level
title_short	Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level
title_full	Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level
title_fullStr	Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level
title_full_unstemmed	Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level
title_sort	willingness to pay for environmental quality: the effects of pro-environmental behavior, perceived behavior control, environmental activism, and educational level
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/53581326d86941b9a933bf225ac7cfcc
work_keys_str_mv	AT paulavicente willingnesstopayforenvironmentalqualitytheeffectsofproenvironmentalbehaviorperceivedbehaviorcontrolenvironmentalactivismandeducationallevel AT catarinamarques willingnesstopayforenvironmentalqualitytheeffectsofproenvironmentalbehaviorperceivedbehaviorcontrolenvironmentalactivismandeducationallevel AT elizabethreis willingnesstopayforenvironmentalqualitytheeffectsofproenvironmentalbehaviorperceivedbehaviorcontrolenvironmentalactivismandeducationallevel
_version_	1718428982395797504

Willingness to Pay for Environmental Quality: The Effects of Pro-Environmental Behavior, Perceived Behavior Control, Environmental Activism, and Educational Level

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