Social media and Fiji’s 2018 national election

Political campaigning on social media in Fiji was first witnessed in the 2014 national election. In the Fiji 2018 general election, social media political campaigning had evolved with greater complexity and a wider variety of implications. This research examines and highlights the use of social med...

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Autor principal:	Jope Tarai
Formato:	article
Lenguaje:	EN
Publicado:	Asia Pacific Network 2019
Materias:	censorship elections Facebook Fiji politics social media Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650
Acceso en línea:	https://doaj.org/article/5362e5ada97e418fb6ff97b711dc740e
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id	oai:doaj.org-article:5362e5ada97e418fb6ff97b711dc740e
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spelling	oai:doaj.org-article:5362e5ada97e418fb6ff97b711dc740e2021-12-02T11:51:18ZSocial media and Fiji’s 2018 national election10.24135/pjr.v25i1and2.4761023-94992324-2035https://doaj.org/article/5362e5ada97e418fb6ff97b711dc740e2019-07-01T00:00:00Zhttps://ojs.aut.ac.nz/pacific-journalism-review/article/view/476https://doaj.org/toc/1023-9499https://doaj.org/toc/2324-2035 Political campaigning on social media in Fiji was first witnessed in the 2014 national election. In the Fiji 2018 general election, social media political campaigning had evolved with greater complexity and a wider variety of implications. This research examines and highlights the use of social media by political parties and candidates in the 2018 national elections. This examination provides comparative social media discussions between the two elections; 2014 and 2018. The research uses digital ethnography as a methodology to examine and highlight social media use, by political parties and candidates in Fiji’s 2018 national elections. The research found that FijiFirst, as the ruling government, had significant advantage in Fiji’s social media landscape. However, opposition social media efforts and growing Facebook ‘reactions’ were beginning to challenge FijiFirst’s social media dominance. Jope TaraiAsia Pacific NetworkarticlecensorshipelectionsFacebookFijipoliticssocial mediaCommunication. Mass mediaP87-96Journalism. The periodical press, etc.PN4699-5650ENPacific Journalism Review, Vol 25, Iss 1&2 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	censorship elections Facebook Fiji politics social media Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650
spellingShingle	censorship elections Facebook Fiji politics social media Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650 Jope Tarai Social media and Fiji’s 2018 national election
description	Political campaigning on social media in Fiji was first witnessed in the 2014 national election. In the Fiji 2018 general election, social media political campaigning had evolved with greater complexity and a wider variety of implications. This research examines and highlights the use of social media by political parties and candidates in the 2018 national elections. This examination provides comparative social media discussions between the two elections; 2014 and 2018. The research uses digital ethnography as a methodology to examine and highlight social media use, by political parties and candidates in Fiji’s 2018 national elections. The research found that FijiFirst, as the ruling government, had significant advantage in Fiji’s social media landscape. However, opposition social media efforts and growing Facebook ‘reactions’ were beginning to challenge FijiFirst’s social media dominance.
format	article
author	Jope Tarai
author_facet	Jope Tarai
author_sort	Jope Tarai
title	Social media and Fiji’s 2018 national election
title_short	Social media and Fiji’s 2018 national election
title_full	Social media and Fiji’s 2018 national election
title_fullStr	Social media and Fiji’s 2018 national election
title_full_unstemmed	Social media and Fiji’s 2018 national election
title_sort	social media and fiji’s 2018 national election
publisher	Asia Pacific Network
publishDate	2019
url	https://doaj.org/article/5362e5ada97e418fb6ff97b711dc740e
work_keys_str_mv	AT jopetarai socialmediaandfijis2018nationalelection
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Social media and Fiji’s 2018 national election

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