Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape

With Zhinan Village in Hangzhou selected as an example, an analysis is conducted of tourist’s loyalty of mountainous village tourist attractions in the view of tourism landscapes to put forward suggestions on the optimization of rural tourism landscapes. Based on the evaluation of rural tourism land...

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Autores principales:	Lili Chang, Xu Huang, Minghao Meng
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	tourists’ loyalty mountainous village rural tourism landscape place attachment satisfaction expectation Social Sciences H
Acceso en línea:	https://doaj.org/article/5392d6c9a1e040d09ea6d2c8ec44ad25
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id	oai:doaj.org-article:5392d6c9a1e040d09ea6d2c8ec44ad25
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spelling	oai:doaj.org-article:5392d6c9a1e040d09ea6d2c8ec44ad252021-12-01T14:41:00ZStudy on tourist’s loyalty of Zhinan Village in the view of tourism landscape2331-188610.1080/23311886.2021.1997403https://doaj.org/article/5392d6c9a1e040d09ea6d2c8ec44ad252021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311886.2021.1997403https://doaj.org/toc/2331-1886With Zhinan Village in Hangzhou selected as an example, an analysis is conducted of tourist’s loyalty of mountainous village tourist attractions in the view of tourism landscapes to put forward suggestions on the optimization of rural tourism landscapes. Based on the evaluation of rural tourism landscapes, structural equation models were employed to process the data with expectation, expectation-confirmation, satisfaction, place attachment, and loyalty. Results showed that tourists’ expectations and expectation-confirmation had significant impact on their satisfaction of rural tourism landscapes, which in turn affects their loyalty with place attachment playing a somewhat mediating role. It was proposed that to enhance tourist satisfaction, place attachment, and loyalty, efforts should be made to promote the reasonable planning of rural tourism landscape resources, the optimization of rural cultural landscapes leisure spaces, and the implementation of themed rural tourism landscapes experience activities among others.Lili ChangXu HuangMinghao MengTaylor & Francis Grouparticletourists’ loyaltymountainous villagerural tourism landscapeplace attachmentsatisfactionexpectationSocial SciencesHENCogent Social Sciences, Vol 7, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	tourists’ loyalty mountainous village rural tourism landscape place attachment satisfaction expectation Social Sciences H
spellingShingle	tourists’ loyalty mountainous village rural tourism landscape place attachment satisfaction expectation Social Sciences H Lili Chang Xu Huang Minghao Meng Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape
description	With Zhinan Village in Hangzhou selected as an example, an analysis is conducted of tourist’s loyalty of mountainous village tourist attractions in the view of tourism landscapes to put forward suggestions on the optimization of rural tourism landscapes. Based on the evaluation of rural tourism landscapes, structural equation models were employed to process the data with expectation, expectation-confirmation, satisfaction, place attachment, and loyalty. Results showed that tourists’ expectations and expectation-confirmation had significant impact on their satisfaction of rural tourism landscapes, which in turn affects their loyalty with place attachment playing a somewhat mediating role. It was proposed that to enhance tourist satisfaction, place attachment, and loyalty, efforts should be made to promote the reasonable planning of rural tourism landscape resources, the optimization of rural cultural landscapes leisure spaces, and the implementation of themed rural tourism landscapes experience activities among others.
format	article
author	Lili Chang Xu Huang Minghao Meng
author_facet	Lili Chang Xu Huang Minghao Meng
author_sort	Lili Chang
title	Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape
title_short	Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape
title_full	Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape
title_fullStr	Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape
title_full_unstemmed	Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape
title_sort	study on tourist’s loyalty of zhinan village in the view of tourism landscape
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/5392d6c9a1e040d09ea6d2c8ec44ad25
work_keys_str_mv	AT lilichang studyontouristsloyaltyofzhinanvillageintheviewoftourismlandscape AT xuhuang studyontouristsloyaltyofzhinanvillageintheviewoftourismlandscape AT minghaomeng studyontouristsloyaltyofzhinanvillageintheviewoftourismlandscape
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Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape

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