PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS

To hold the fortune of the corporation, for a long time, depends on the positive perceive of customers. How it is perceived by its connection, namely the corporate image, is too important as much as what the corporation is.Today, to have a corporate image is becoming more important for the purposes...

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Autores principales:	Nesrin ÖĞÜT, Levent SARIYILDIZ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	corporate image the affect factor to corporate image Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/53c71e968ed34eabb23e9878a0e70f28
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spelling	oai:doaj.org-article:53c71e968ed34eabb23e9878a0e70f282021-11-24T09:20:41ZPROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS2148-416310.9761/JASSS7432https://doaj.org/article/53c71e968ed34eabb23e9878a0e70f282019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=710882829_33-Nesrin%20%C3%96%C4%9F%C3%BCt.pdf&key=28624https://doaj.org/toc/2148-4163To hold the fortune of the corporation, for a long time, depends on the positive perceive of customers. How it is perceived by its connection, namely the corporate image, is too important as much as what the corporation is.Today, to have a corporate image is becoming more important for the purposes of care, because of increasing the number of (including pay hospital) hospital with each passing day, and freshening the competitive environment in health sector. Whether a positive corporate image have is a distinctive mark for the hospitals in comparison with their competitors.In accordance with the provisions set out above, we have studied with haphazard sampling method on 500 patients or patients’ family in Dr. Faruk Sükan Obstetrics and Child Hospital This study analyses the factors that affect the perception of the corporate image of the Dr. Faruk Sükan Obstetrics and Child Hospital. SPSS 15 package software was used for statistical analysis. The percentage of distribution and points averages was calculated with the profit from complementary statistics. Data contained from 500 participant’s evaluated with SPSS 15 Gender, age, incoming profit, social security, educational level of the participants are also compared with the answers given to the aversion’s. When the importance levels of the factors affecting the institutional image formation are examined in the study conducted to measure the institutional image of the hospital, the effect on the target group and the perception of the target group, the service factor with the highest importance level is examined, the factor with the importance level with the public is the factor with relativity, and the physical factor, is in the last place.Nesrin ÖĞÜTLevent SARIYILDIZFırat Universityarticlecorporate imagethe affect factor to corporate imageSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 67, Pp 489-508 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	corporate image the affect factor to corporate image Social Sciences H Social sciences (General) H1-99
spellingShingle	corporate image the affect factor to corporate image Social Sciences H Social sciences (General) H1-99 Nesrin ÖĞÜT Levent SARIYILDIZ PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS
description	To hold the fortune of the corporation, for a long time, depends on the positive perceive of customers. How it is perceived by its connection, namely the corporate image, is too important as much as what the corporation is.Today, to have a corporate image is becoming more important for the purposes of care, because of increasing the number of (including pay hospital) hospital with each passing day, and freshening the competitive environment in health sector. Whether a positive corporate image have is a distinctive mark for the hospitals in comparison with their competitors.In accordance with the provisions set out above, we have studied with haphazard sampling method on 500 patients or patients’ family in Dr. Faruk Sükan Obstetrics and Child Hospital This study analyses the factors that affect the perception of the corporate image of the Dr. Faruk Sükan Obstetrics and Child Hospital. SPSS 15 package software was used for statistical analysis. The percentage of distribution and points averages was calculated with the profit from complementary statistics. Data contained from 500 participant’s evaluated with SPSS 15 Gender, age, incoming profit, social security, educational level of the participants are also compared with the answers given to the aversion’s. When the importance levels of the factors affecting the institutional image formation are examined in the study conducted to measure the institutional image of the hospital, the effect on the target group and the perception of the target group, the service factor with the highest importance level is examined, the factor with the importance level with the public is the factor with relativity, and the physical factor, is in the last place.
format	article
author	Nesrin ÖĞÜT Levent SARIYILDIZ
author_facet	Nesrin ÖĞÜT Levent SARIYILDIZ
author_sort	Nesrin ÖĞÜT
title	PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS
title_short	PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS
title_full	PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS
title_fullStr	PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS
title_full_unstemmed	PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS
title_sort	process of establishment of institutional image theoretical and applied study on the role of public relations
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/53c71e968ed34eabb23e9878a0e70f28
work_keys_str_mv	AT nesrinogut processofestablishmentofinstitutionalimagetheoreticalandappliedstudyontheroleofpublicrelations AT leventsariyildiz processofestablishmentofinstitutionalimagetheoreticalandappliedstudyontheroleofpublicrelations
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PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS

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