PROCESS OF ESTABLISHMENT OF INSTITUTIONAL IMAGE THEORETICAL AND APPLIED STUDY ON THE ROLE OF PUBLIC RELATIONS

To hold the fortune of the corporation, for a long time, depends on the positive perceive of customers. How it is perceived by its connection, namely the corporate image, is too important as much as what the corporation is.Today, to have a corporate image is becoming more important for the purposes...

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Autores principales: Nesrin ÖĞÜT, Levent SARIYILDIZ
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/53c71e968ed34eabb23e9878a0e70f28
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