CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty

CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty

Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role of customer trust and customer loyalty in the relationship between CSR image and customer satisfacti...

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Autores principales: Saira Irfan, Iram Iqbal, Sumaira Iqbal, Fatima Bashir
Formato: article
Lenguaje:EN
Publicado: CSRC Publishing 2021
Materias:
CSR image
Customer Satisfaction
Customer Trust
Customer Loyalty
Smart PLS
Finance
HG1-9999
Acceso en línea:https://doaj.org/article/53c82d18eac743fd97f19b4551d0753c
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