CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty
Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role of customer trust and customer loyalty in the relationship between CSR image and customer satisfacti...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
CSRC Publishing
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/53c82d18eac743fd97f19b4551d0753c |
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