International or National Orientation: A Comparative Study of Mexican Franchisors

Despite the importance of the franchise system in Latin American countries, few academic studies address the issue of internationalization. To contribute to filling this knowledge gap, this study evaluates the factors that differentiate Mexican franchisor with international orientation from those th...

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Autores principales:	Cesario Armando Flores Villanueva, María del Carmen Gaytán
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2020
Materias:	internationalization mexican franchising agency theory resource based theory Business HF5001-6182
Acceso en línea:	https://doaj.org/article/53d6e73fcade4b3f8d20c90fa3d7b396
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spelling	oai:doaj.org-article:53d6e73fcade4b3f8d20c90fa3d7b3962021-11-11T15:48:08ZInternational or National Orientation: A Comparative Study of Mexican Franchisors1807-734X10.15728/bbr.2020.17.2.2https://doaj.org/article/53d6e73fcade4b3f8d20c90fa3d7b3962020-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123063098002https://doaj.org/toc/1807-734XDespite the importance of the franchise system in Latin American countries, few academic studies address the issue of internationalization. To contribute to filling this knowledge gap, this study evaluates the factors that differentiate Mexican franchisor with international orientation from those that only operate in the domestic market. This research was carried out on a sample of 249 franchises operating in the Mexican market in 2016. The research hypotheses are supported in the theoretical approaches of the Agency Theory and the Resource-based Theory. The results reveal that theexperience, the size, the monitoring capacity, and the franchise fee significantly predict the adoption of internationalization.Cesario Armando Flores VillanuevaMaría del Carmen GaytánFUCAPE Business Schoolarticleinternationalizationmexican franchisingagency theoryresourcebased theoryBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 17, Iss 2, Pp 151-168 (2020)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	internationalization mexican franchising agency theory resource based theory Business HF5001-6182
spellingShingle	internationalization mexican franchising agency theory resource based theory Business HF5001-6182 Cesario Armando Flores Villanueva María del Carmen Gaytán International or National Orientation: A Comparative Study of Mexican Franchisors
description	Despite the importance of the franchise system in Latin American countries, few academic studies address the issue of internationalization. To contribute to filling this knowledge gap, this study evaluates the factors that differentiate Mexican franchisor with international orientation from those that only operate in the domestic market. This research was carried out on a sample of 249 franchises operating in the Mexican market in 2016. The research hypotheses are supported in the theoretical approaches of the Agency Theory and the Resource-based Theory. The results reveal that theexperience, the size, the monitoring capacity, and the franchise fee significantly predict the adoption of internationalization.
format	article
author	Cesario Armando Flores Villanueva María del Carmen Gaytán
author_facet	Cesario Armando Flores Villanueva María del Carmen Gaytán
author_sort	Cesario Armando Flores Villanueva
title	International or National Orientation: A Comparative Study of Mexican Franchisors
title_short	International or National Orientation: A Comparative Study of Mexican Franchisors
title_full	International or National Orientation: A Comparative Study of Mexican Franchisors
title_fullStr	International or National Orientation: A Comparative Study of Mexican Franchisors
title_full_unstemmed	International or National Orientation: A Comparative Study of Mexican Franchisors
title_sort	international or national orientation: a comparative study of mexican franchisors
publisher	FUCAPE Business School
publishDate	2020
url	https://doaj.org/article/53d6e73fcade4b3f8d20c90fa3d7b396
work_keys_str_mv	AT cesarioarmandofloresvillanueva internationalornationalorientationacomparativestudyofmexicanfranchisors AT mariadelcarmengaytan internationalornationalorientationacomparativestudyofmexicanfranchisors
_version_	1718433887569313792

International or National Orientation: A Comparative Study of Mexican Franchisors

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