From social media to engagement
Introduction: Over the last few years, the importance of social networks in brand communication has turned marketing around completely. Companies have realized that their consumers are online and, consequently, that their presence all over social networks is mandatory. However, the dynamics that ch...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN PT |
| Published: |
Instituto Politécnico de Viseu
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/53ec7eef3a434213a7f043f039a887c4 |
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