What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

This paper aims to discuss and present empirical evidences about whether online recommendations posted on Facebook can be related with consumption intention of its users. Moreover, the perceived reputation of the source of the information, the perceived value of the recommended product, and the perc...

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Autores principales:	Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2016
Materias:	facebook social networks internet consumption electronic word of mouth Business HF5001-6182
Acceso en línea:	https://doaj.org/article/54010dd695254d31a9c01a9588367df8
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id	oai:doaj.org-article:54010dd695254d31a9c01a9588367df8
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spelling	oai:doaj.org-article:54010dd695254d31a9c01a9588367df82021-11-11T15:48:06ZWhat Must be Considered when to Perform Consumption Analytics with Facebook Posts?1807-734Xhttps://doaj.org/article/54010dd695254d31a9c01a9588367df82016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123046404001https://doaj.org/toc/1807-734XThis paper aims to discuss and present empirical evidences about whether online recommendations posted on Facebook can be related with consumption intention of its users. Moreover, the perceived reputation of the source of the information, the perceived value of the recommended product, and the perceived risk associated with the product were also considered as possible mediators of this relationship. In this sense, the structural relationship among the variables was assessed through SEM - Structural Equation Modeling. To conduct the study, the Facebook contacts of the author himself were screened using the Snow Ball sampling technique. A total of 402 valid cases were obtained. Among the mediating variables, the one that exerted the least total effect in the relationship was the perceived risk associated with the recommended product. The variable for the consumption intention had a value for R² of 47%, which indicates that the model significantly contributes to the explanation of the influence of the tested factors in the consumption intention of Facebook users. This finding indicates that organizations should invest in monitoring these behaviors and in proactive measures to stimulate consumption.Nelson Siqueira Rangel NettoTeresa Cristina Janes CarneiroMarcos Paulo Valadares de OliveiraRogério Antônio MonteiroFUCAPE Business Schoolarticlefacebooksocial networksinternetconsumptionelectronic word of mouthBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 4, Pp 1-23 (2016)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	facebook social networks internet consumption electronic word of mouth Business HF5001-6182
spellingShingle	facebook social networks internet consumption electronic word of mouth Business HF5001-6182 Nelson Siqueira Rangel Netto Teresa Cristina Janes Carneiro Marcos Paulo Valadares de Oliveira Rogério Antônio Monteiro What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
description	This paper aims to discuss and present empirical evidences about whether online recommendations posted on Facebook can be related with consumption intention of its users. Moreover, the perceived reputation of the source of the information, the perceived value of the recommended product, and the perceived risk associated with the product were also considered as possible mediators of this relationship. In this sense, the structural relationship among the variables was assessed through SEM - Structural Equation Modeling. To conduct the study, the Facebook contacts of the author himself were screened using the Snow Ball sampling technique. A total of 402 valid cases were obtained. Among the mediating variables, the one that exerted the least total effect in the relationship was the perceived risk associated with the recommended product. The variable for the consumption intention had a value for R² of 47%, which indicates that the model significantly contributes to the explanation of the influence of the tested factors in the consumption intention of Facebook users. This finding indicates that organizations should invest in monitoring these behaviors and in proactive measures to stimulate consumption.
format	article
author	Nelson Siqueira Rangel Netto Teresa Cristina Janes Carneiro Marcos Paulo Valadares de Oliveira Rogério Antônio Monteiro
author_facet	Nelson Siqueira Rangel Netto Teresa Cristina Janes Carneiro Marcos Paulo Valadares de Oliveira Rogério Antônio Monteiro
author_sort	Nelson Siqueira Rangel Netto
title	What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
title_short	What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
title_full	What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
title_fullStr	What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
title_full_unstemmed	What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
title_sort	what must be considered when to perform consumption analytics with facebook posts?
publisher	FUCAPE Business School
publishDate	2016
url	https://doaj.org/article/54010dd695254d31a9c01a9588367df8
work_keys_str_mv	AT nelsonsiqueirarangelnetto whatmustbeconsideredwhentoperformconsumptionanalyticswithfacebookposts AT teresacristinajanescarneiro whatmustbeconsideredwhentoperformconsumptionanalyticswithfacebookposts AT marcospaulovaladaresdeoliveira whatmustbeconsideredwhentoperformconsumptionanalyticswithfacebookposts AT rogerioantoniomonteiro whatmustbeconsideredwhentoperformconsumptionanalyticswithfacebookposts
_version_	1718433887829360640

What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

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