What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
This paper aims to discuss and present empirical evidences about whether online recommendations posted on Facebook can be related with consumption intention of its users. Moreover, the perceived reputation of the source of the information, the perceived value of the recommended product, and the perc...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/54010dd695254d31a9c01a9588367df8 |
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