What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

This paper aims to discuss and present empirical evidences about whether online recommendations posted on Facebook can be related with consumption intention of its users. Moreover, the perceived reputation of the source of the information, the perceived value of the recommended product, and the perc...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2016
Materias:
Acceso en línea:https://doaj.org/article/54010dd695254d31a9c01a9588367df8
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!