THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET

The article tries to formulate and show the principle trends of global economy, such as globalization and informatization, which impact the world fashion market. It summarizes the world experience of state support of enterprises’ export activities abroad and analyzes current state measures of sup...

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Autor principal:	Ekaterina V. Malysheva
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	globalization informatization fashion industry brand escapism hedonism mass market Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/54566219009a4e4883bc79de9164ceaf
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spelling	oai:doaj.org-article:54566219009a4e4883bc79de9164ceaf2021-11-15T05:20:46ZTHE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET2413-28292587-925110.21686/2413-2829-2018-1-167-173https://doaj.org/article/54566219009a4e4883bc79de9164ceaf2018-02-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/444https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article tries to formulate and show the principle trends of global economy, such as globalization and informatization, which impact the world fashion market. It summarizes the world experience of state support of enterprises’ export activities abroad and analyzes current state measures of support to export of Russian enterprises and the efficiency of promoting the brand ‘Made in Russia’ and the program of production localization in Russia. The author discusses the problems of controversial customer demand – escapism and hedonism and shows ways of their solving through differentiation of company activity in fashion industry aimed at target audience extension.Ekaterina V. MalyshevaPlekhanov Russian University of Economicsarticleglobalizationinformatizationfashion industrybrandescapismhedonismmass marketEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 1, Pp 167-173 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	globalization informatization fashion industry brand escapism hedonism mass market Economics as a science HB71-74
spellingShingle	globalization informatization fashion industry brand escapism hedonism mass market Economics as a science HB71-74 Ekaterina V. Malysheva THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
description	The article tries to formulate and show the principle trends of global economy, such as globalization and informatization, which impact the world fashion market. It summarizes the world experience of state support of enterprises’ export activities abroad and analyzes current state measures of support to export of Russian enterprises and the efficiency of promoting the brand ‘Made in Russia’ and the program of production localization in Russia. The author discusses the problems of controversial customer demand – escapism and hedonism and shows ways of their solving through differentiation of company activity in fashion industry aimed at target audience extension.
format	article
author	Ekaterina V. Malysheva
author_facet	Ekaterina V. Malysheva
author_sort	Ekaterina V. Malysheva
title	THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
title_short	THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
title_full	THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
title_fullStr	THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
title_full_unstemmed	THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
title_sort	impact of digitalization and globalization on the development of world and russian fashion market
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/54566219009a4e4883bc79de9164ceaf
work_keys_str_mv	AT ekaterinavmalysheva theimpactofdigitalizationandglobalizationonthedevelopmentofworldandrussianfashionmarket AT ekaterinavmalysheva impactofdigitalizationandglobalizationonthedevelopmentofworldandrussianfashionmarket
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THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET

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