RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES

The article considers ways to use the technology of radio frequency identification of data in retail companies. The author studies the traditional directions of using RFID technology, such as identification of data on the goods carried out at its acceptance, tracking the movement of goods along the...

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Autor principal:	N. Yu. Barkova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2021
Materias:	digitalization logistics retail rf data identification rfid store supply chain management technology Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/54b803b6177246b7891a952cc15b0056
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id	oai:doaj.org-article:54b803b6177246b7891a952cc15b0056
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spelling	oai:doaj.org-article:54b803b6177246b7891a952cc15b00562021-12-03T07:43:34ZRADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES1816-42772686-841510.26425/1816-4277-2021-1-28-35https://doaj.org/article/54b803b6177246b7891a952cc15b00562021-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2622https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article considers ways to use the technology of radio frequency identification of data in retail companies. The author studies the traditional directions of using RFID technology, such as identification of data on the goods carried out at its acceptance, tracking the movement of goods along the supply chain, accounting of commodity units when loading into the vehicle and when picking the order, inventory of the goods. The paper also considers promising, but at the moment little common areas of application of technology in retail: personal digital assistants for managing the placement of goods on the shelves of the store, “smart fitting,” systems for automatic payment of goods and some others. Today, RFID technology can also be used for marketing research, to prevent theft in stores, to organize an improved customer service, to create inventory management systems. The author highlights the advantages received by retailers when applying RFID technology, and the barriers that prevent its active implementation.N. Yu. BarkovaPublishing House of the State University of Managementarticledigitalizationlogisticsretailrf data identificationrfidstoresupply chain managementtechnologySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 28-35 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	digitalization logistics retail rf data identification rfid store supply chain management technology Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	digitalization logistics retail rf data identification rfid store supply chain management technology Sociology (General) HM401-1281 Economics as a science HB71-74 N. Yu. Barkova RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
description	The article considers ways to use the technology of radio frequency identification of data in retail companies. The author studies the traditional directions of using RFID technology, such as identification of data on the goods carried out at its acceptance, tracking the movement of goods along the supply chain, accounting of commodity units when loading into the vehicle and when picking the order, inventory of the goods. The paper also considers promising, but at the moment little common areas of application of technology in retail: personal digital assistants for managing the placement of goods on the shelves of the store, “smart fitting,” systems for automatic payment of goods and some others. Today, RFID technology can also be used for marketing research, to prevent theft in stores, to organize an improved customer service, to create inventory management systems. The author highlights the advantages received by retailers when applying RFID technology, and the barriers that prevent its active implementation.
format	article
author	N. Yu. Barkova
author_facet	N. Yu. Barkova
author_sort	N. Yu. Barkova
title	RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
title_short	RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
title_full	RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
title_fullStr	RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
title_full_unstemmed	RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
title_sort	radio frequency identification of data in retail: new business opportunities
publisher	Publishing House of the State University of Management
publishDate	2021
url	https://doaj.org/article/54b803b6177246b7891a952cc15b0056
work_keys_str_mv	AT nyubarkova radiofrequencyidentificationofdatainretailnewbusinessopportunities
_version_	1718373448658452480

RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES

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