Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
Introduction Although it was introduced only a little Over two decades ago, Pakistan Television (PTV) seems to have made tremendous progress in terms of the standards set by developing countries. PTV now covers 86.4 percent of the total population. In a national sample, over 50 percent of all men a...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
International Institute of Islamic Thought
1992
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| Acceso en línea: | https://doaj.org/article/54cebc8c56da45459001b6c4ea470678 |
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| Sumario: | Introduction
Although it was introduced only a little Over two decades ago, Pakistan
Television (PTV) seems to have made tremendous progress in terms of the
standards set by developing countries. PTV now covers 86.4 percent of the
total population. In a national sample, over 50 percent of all men aged twentyone
and above were found to watch TV daily or often, while the rest watched
less frequently or never. Females, despite the lack of concrete data, are likely
to be even higher consumers of TV fare due to their homebound social status.
Similarly, it appears that both males and females under twenty-one years
of age watch even more television.
This precipitate pervasiveness of TV in a developing society like Pakistan
gives the entertainment TV or entertainment video element of the indigenous
culture industry vast potentialities in any serious strategy designed to further
social development and to socialize audience members into family, community,
and sociopolitical norms within the system at the microindividual, interpersonal
subsystem, and macrosocietal levels. Unfortunately, there have been very few
theoretically based empirical studies done on any aspect of PTV transmissions ...
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