Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process

Introduction Although it was introduced only a little Over two decades ago, Pakistan Television (PTV) seems to have made tremendous progress in terms of the standards set by developing countries. PTV now covers 86.4 percent of the total population. In a national sample, over 50 percent of all men a...

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Autor principal:	Fazal R. Khan
Formato:	article
Lenguaje:	EN
Publicado:	International Institute of Islamic Thought 1992
Materias:	Islam BP1-253
Acceso en línea:	https://doaj.org/article/54cebc8c56da45459001b6c4ea470678
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spelling	oai:doaj.org-article:54cebc8c56da45459001b6c4ea4706782021-12-02T17:47:04ZYouth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process10.35632/ajis.v9i1.25902690-37332690-3741https://doaj.org/article/54cebc8c56da45459001b6c4ea4706781992-04-01T00:00:00Zhttps://www.ajis.org/index.php/ajiss/article/view/2590https://doaj.org/toc/2690-3733https://doaj.org/toc/2690-3741 Introduction Although it was introduced only a little Over two decades ago, Pakistan Television (PTV) seems to have made tremendous progress in terms of the standards set by developing countries. PTV now covers 86.4 percent of the total population. In a national sample, over 50 percent of all men aged twentyone and above were found to watch TV daily or often, while the rest watched less frequently or never. Females, despite the lack of concrete data, are likely to be even higher consumers of TV fare due to their homebound social status. Similarly, it appears that both males and females under twenty-one years of age watch even more television. This precipitate pervasiveness of TV in a developing society like Pakistan gives the entertainment TV or entertainment video element of the indigenous culture industry vast potentialities in any serious strategy designed to further social development and to socialize audience members into family, community, and sociopolitical norms within the system at the microindividual, interpersonal subsystem, and macrosocietal levels. Unfortunately, there have been very few theoretically based empirical studies done on any aspect of PTV transmissions ... Fazal R. KhanInternational Institute of Islamic ThoughtarticleIslamBP1-253ENAmerican Journal of Islam and Society, Vol 9, Iss 1 (1992)
institution	DOAJ
collection	DOAJ
language	EN
topic	Islam BP1-253
spellingShingle	Islam BP1-253 Fazal R. Khan Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
description	Introduction Although it was introduced only a little Over two decades ago, Pakistan Television (PTV) seems to have made tremendous progress in terms of the standards set by developing countries. PTV now covers 86.4 percent of the total population. In a national sample, over 50 percent of all men aged twentyone and above were found to watch TV daily or often, while the rest watched less frequently or never. Females, despite the lack of concrete data, are likely to be even higher consumers of TV fare due to their homebound social status. Similarly, it appears that both males and females under twenty-one years of age watch even more television. This precipitate pervasiveness of TV in a developing society like Pakistan gives the entertainment TV or entertainment video element of the indigenous culture industry vast potentialities in any serious strategy designed to further social development and to socialize audience members into family, community, and sociopolitical norms within the system at the microindividual, interpersonal subsystem, and macrosocietal levels. Unfortunately, there have been very few theoretically based empirical studies done on any aspect of PTV transmissions ...
format	article
author	Fazal R. Khan
author_facet	Fazal R. Khan
author_sort	Fazal R. Khan
title	Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
title_short	Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
title_full	Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
title_fullStr	Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
title_full_unstemmed	Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process
title_sort	youth viewers of pakistan television (ptv) and the enculturation model of the islamization process
publisher	International Institute of Islamic Thought
publishDate	1992
url	https://doaj.org/article/54cebc8c56da45459001b6c4ea470678
work_keys_str_mv	AT fazalrkhan youthviewersofpakistantelevisionptvandtheenculturationmodeloftheislamizationprocess
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Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process

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