Social media and building a connected college

Social media and the access of social networking platforms through a variety of media are integral parts of almost every community today. To address the debate of drawbacks and benefits of social media best practices in higher education and beyond, this article presents research examining motivation...

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Autor principal:	Donna Wertalik
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	social media business communities marketing education engagement digital natives Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/54d812011b924db7958e146de93fa3c3
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spelling	oai:doaj.org-article:54d812011b924db7958e146de93fa3c32021-12-02T14:35:46ZSocial media and building a connected college2331-197510.1080/23311975.2017.1320836https://doaj.org/article/54d812011b924db7958e146de93fa3c32017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1320836https://doaj.org/toc/2331-1975Social media and the access of social networking platforms through a variety of media are integral parts of almost every community today. To address the debate of drawbacks and benefits of social media best practices in higher education and beyond, this article presents research examining motivation and media usage patterns in a major business school. An online survey of the college’s stakeholders discovered behaviors associated with media usage, including how and why respondents use social platforms. Usage varied across education, entertainment, and human connection. Over a five five-year period, interactions within these channels focused on by the college increased dramatically.Donna WertalikTaylor & Francis Grouparticlesocial mediabusiness communitiesmarketing educationengagementdigital nativesBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media business communities marketing education engagement digital natives Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	social media business communities marketing education engagement digital natives Business HF5001-6182 Management. Industrial management HD28-70 Donna Wertalik Social media and building a connected college
description	Social media and the access of social networking platforms through a variety of media are integral parts of almost every community today. To address the debate of drawbacks and benefits of social media best practices in higher education and beyond, this article presents research examining motivation and media usage patterns in a major business school. An online survey of the college’s stakeholders discovered behaviors associated with media usage, including how and why respondents use social platforms. Usage varied across education, entertainment, and human connection. Over a five five-year period, interactions within these channels focused on by the college increased dramatically.
format	article
author	Donna Wertalik
author_facet	Donna Wertalik
author_sort	Donna Wertalik
title	Social media and building a connected college
title_short	Social media and building a connected college
title_full	Social media and building a connected college
title_fullStr	Social media and building a connected college
title_full_unstemmed	Social media and building a connected college
title_sort	social media and building a connected college
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/54d812011b924db7958e146de93fa3c3
work_keys_str_mv	AT donnawertalik socialmediaandbuildingaconnectedcollege
_version_	1718391070904025088

Social media and building a connected college

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