Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study

Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study

Abstract In business practice, companies prefer to find highly attractive commercial spokesmen to represent and promote their products and brands. This study mainly focused on the investigation of whether female facial attractiveness influenced the preference attitudes of male subjects toward a no-n...

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Autores principales: Qingguo Ma, Linanzi Zhang, Guanxiong Pei, H’meidatt Abdeljelil
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2017
Materias:
Medicine
R
Science
Q
Acceso en línea:https://doaj.org/article/54e55f7e75ad4b9db7c3d0178e1d1801
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