Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study
Abstract In business practice, companies prefer to find highly attractive commercial spokesmen to represent and promote their products and brands. This study mainly focused on the investigation of whether female facial attractiveness influenced the preference attitudes of male subjects toward a no-n...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Nature Portfolio
2017
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| Subjects: | |
| Online Access: | https://doaj.org/article/54e55f7e75ad4b9db7c3d0178e1d1801 |
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