Competitiveness Management Based on Factors of Customer Perception of Goods and Services

The authors of the article showed the necessity in today’s conditions to include esthetic (sensual) component in communications with customers. The current standing of the subject in academic literature is depicted, practical use of scientists’ theoretical achievements is shown and concrete examples...

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Autores principales: A. A. Meshkov, S. A. Afonsky
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2020
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Acceso en línea:https://doaj.org/article/553896b198e14874a8c9bb5d24692a2f
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