Analyzing research methodologies and publication trends in service marketing literature
Purpose: This paper explores the key trends in publications and research methodologies used in Service marketing literature across geographical regions during the past 28 years. Examining academic content over a selected time period presents valuable insights into how service marketing has evolved a...
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Auteurs principaux: | Mehvish Umer, Shama Razi |
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Format: | article |
Langue: | EN |
Publié: |
Taylor & Francis Group
2018
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Sujets: | |
Accès en ligne: | https://doaj.org/article/55a4f9ee8eb14b0295eef4d1841fef28 |
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