Analyzing research methodologies and publication trends in service marketing literature
Purpose: This paper explores the key trends in publications and research methodologies used in Service marketing literature across geographical regions during the past 28 years. Examining academic content over a selected time period presents valuable insights into how service marketing has evolved a...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2018
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| Subjects: | |
| Online Access: | https://doaj.org/article/55a4f9ee8eb14b0295eef4d1841fef28 |
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