In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online plat...
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| Autores principales: | , , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/55b91d4fca574d26992c0cd12d63dca3 |
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| Sumario: | Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online platforms is indispensable. Objective: To identify what online information the general public can find about which pharmacies across NZ provide vaccination services. Methods: Every pharmacy in NZ was reviewed online to determine what vaccination information they advertised, then a sample of pharmacies were randomly selected from six District Health Boards (DHBs) to be called and confirm if the information they stated online was accurate. Results: Whilst the majority (more than 70%) of pharmacies did provide information about their services online, only 31% of the pharmacies had vaccination information on their websites, 20% on Healthpoint, and 13% had the information on social media. The telephonic survey revealed various information discrepancies in more than a quarter of the sample. Conclusions: A lack of online presence across multiple pharmacies is a pressing issue. Also, currently, NZ pharmacies do not have a very high online presence advertising vaccination services. Improving the amount and quality of this information is pertinent at this time as when COVID-19 vaccination drive may commence anytime, and the pharmacy sector will be well placed to conduct vaccinations on a large scale. |
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