In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online plat...
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2021
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oai:doaj.org-article:55b91d4fca574d26992c0cd12d63dca32021-11-04T04:45:24ZIn this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand2667-276610.1016/j.rcsop.2021.100033https://doaj.org/article/55b91d4fca574d26992c0cd12d63dca32021-06-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2667276621000330https://doaj.org/toc/2667-2766Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online platforms is indispensable. Objective: To identify what online information the general public can find about which pharmacies across NZ provide vaccination services. Methods: Every pharmacy in NZ was reviewed online to determine what vaccination information they advertised, then a sample of pharmacies were randomly selected from six District Health Boards (DHBs) to be called and confirm if the information they stated online was accurate. Results: Whilst the majority (more than 70%) of pharmacies did provide information about their services online, only 31% of the pharmacies had vaccination information on their websites, 20% on Healthpoint, and 13% had the information on social media. The telephonic survey revealed various information discrepancies in more than a quarter of the sample. Conclusions: A lack of online presence across multiple pharmacies is a pressing issue. Also, currently, NZ pharmacies do not have a very high online presence advertising vaccination services. Improving the amount and quality of this information is pertinent at this time as when COVID-19 vaccination drive may commence anytime, and the pharmacy sector will be well placed to conduct vaccinations on a large scale.Georgia BellShekiba IkhtiariAshley JohnsDevin TeohShane WebberPatti NapierMudassir AnwarElsevierarticleVaccinationPharmacist vaccinationPromotionOnline platformsNew ZealandPharmacy and materia medicaRS1-441ENExploratory Research in Clinical and Social Pharmacy, Vol 2, Iss , Pp 100033- (2021) |
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Vaccination Pharmacist vaccination Promotion Online platforms New Zealand Pharmacy and materia medica RS1-441 |
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Vaccination Pharmacist vaccination Promotion Online platforms New Zealand Pharmacy and materia medica RS1-441 Georgia Bell Shekiba Ikhtiari Ashley Johns Devin Teoh Shane Webber Patti Napier Mudassir Anwar In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand |
description |
Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online platforms is indispensable. Objective: To identify what online information the general public can find about which pharmacies across NZ provide vaccination services. Methods: Every pharmacy in NZ was reviewed online to determine what vaccination information they advertised, then a sample of pharmacies were randomly selected from six District Health Boards (DHBs) to be called and confirm if the information they stated online was accurate. Results: Whilst the majority (more than 70%) of pharmacies did provide information about their services online, only 31% of the pharmacies had vaccination information on their websites, 20% on Healthpoint, and 13% had the information on social media. The telephonic survey revealed various information discrepancies in more than a quarter of the sample. Conclusions: A lack of online presence across multiple pharmacies is a pressing issue. Also, currently, NZ pharmacies do not have a very high online presence advertising vaccination services. Improving the amount and quality of this information is pertinent at this time as when COVID-19 vaccination drive may commence anytime, and the pharmacy sector will be well placed to conduct vaccinations on a large scale. |
format |
article |
author |
Georgia Bell Shekiba Ikhtiari Ashley Johns Devin Teoh Shane Webber Patti Napier Mudassir Anwar |
author_facet |
Georgia Bell Shekiba Ikhtiari Ashley Johns Devin Teoh Shane Webber Patti Napier Mudassir Anwar |
author_sort |
Georgia Bell |
title |
In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand |
title_short |
In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand |
title_full |
In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand |
title_fullStr |
In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand |
title_full_unstemmed |
In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand |
title_sort |
in this digital age, how easily accessible is pharmacist vaccination information? the case of new zealand |
publisher |
Elsevier |
publishDate |
2021 |
url |
https://doaj.org/article/55b91d4fca574d26992c0cd12d63dca3 |
work_keys_str_mv |
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