In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand

Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online plat...

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Autores principales: Georgia Bell, Shekiba Ikhtiari, Ashley Johns, Devin Teoh, Shane Webber, Patti Napier, Mudassir Anwar
Formato: article
Lenguaje:EN
Publicado: Elsevier 2021
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Acceso en línea:https://doaj.org/article/55b91d4fca574d26992c0cd12d63dca3
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spelling oai:doaj.org-article:55b91d4fca574d26992c0cd12d63dca32021-11-04T04:45:24ZIn this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand2667-276610.1016/j.rcsop.2021.100033https://doaj.org/article/55b91d4fca574d26992c0cd12d63dca32021-06-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2667276621000330https://doaj.org/toc/2667-2766Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online platforms is indispensable. Objective: To identify what online information the general public can find about which pharmacies across NZ provide vaccination services. Methods: Every pharmacy in NZ was reviewed online to determine what vaccination information they advertised, then a sample of pharmacies were randomly selected from six District Health Boards (DHBs) to be called and confirm if the information they stated online was accurate. Results: Whilst the majority (more than 70%) of pharmacies did provide information about their services online, only 31% of the pharmacies had vaccination information on their websites, 20% on Healthpoint, and 13% had the information on social media. The telephonic survey revealed various information discrepancies in more than a quarter of the sample. Conclusions: A lack of online presence across multiple pharmacies is a pressing issue. Also, currently, NZ pharmacies do not have a very high online presence advertising vaccination services. Improving the amount and quality of this information is pertinent at this time as when COVID-19 vaccination drive may commence anytime, and the pharmacy sector will be well placed to conduct vaccinations on a large scale.Georgia BellShekiba IkhtiariAshley JohnsDevin TeohShane WebberPatti NapierMudassir AnwarElsevierarticleVaccinationPharmacist vaccinationPromotionOnline platformsNew ZealandPharmacy and materia medicaRS1-441ENExploratory Research in Clinical and Social Pharmacy, Vol 2, Iss , Pp 100033- (2021)
institution DOAJ
collection DOAJ
language EN
topic Vaccination
Pharmacist vaccination
Promotion
Online platforms
New Zealand
Pharmacy and materia medica
RS1-441
spellingShingle Vaccination
Pharmacist vaccination
Promotion
Online platforms
New Zealand
Pharmacy and materia medica
RS1-441
Georgia Bell
Shekiba Ikhtiari
Ashley Johns
Devin Teoh
Shane Webber
Patti Napier
Mudassir Anwar
In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
description Background: Pharmacist-led vaccination that has the potential to ease the vaccination burden from general practitioners, is comparatively a newer service in New Zealand. However, to reap the maximum benefits out of this service, a consistent and effective promotion approach using various online platforms is indispensable. Objective: To identify what online information the general public can find about which pharmacies across NZ provide vaccination services. Methods: Every pharmacy in NZ was reviewed online to determine what vaccination information they advertised, then a sample of pharmacies were randomly selected from six District Health Boards (DHBs) to be called and confirm if the information they stated online was accurate. Results: Whilst the majority (more than 70%) of pharmacies did provide information about their services online, only 31% of the pharmacies had vaccination information on their websites, 20% on Healthpoint, and 13% had the information on social media. The telephonic survey revealed various information discrepancies in more than a quarter of the sample. Conclusions: A lack of online presence across multiple pharmacies is a pressing issue. Also, currently, NZ pharmacies do not have a very high online presence advertising vaccination services. Improving the amount and quality of this information is pertinent at this time as when COVID-19 vaccination drive may commence anytime, and the pharmacy sector will be well placed to conduct vaccinations on a large scale.
format article
author Georgia Bell
Shekiba Ikhtiari
Ashley Johns
Devin Teoh
Shane Webber
Patti Napier
Mudassir Anwar
author_facet Georgia Bell
Shekiba Ikhtiari
Ashley Johns
Devin Teoh
Shane Webber
Patti Napier
Mudassir Anwar
author_sort Georgia Bell
title In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
title_short In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
title_full In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
title_fullStr In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
title_full_unstemmed In this digital age, how easily accessible is pharmacist vaccination information? The case of New Zealand
title_sort in this digital age, how easily accessible is pharmacist vaccination information? the case of new zealand
publisher Elsevier
publishDate 2021
url https://doaj.org/article/55b91d4fca574d26992c0cd12d63dca3
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