Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis

The aim of this research was to determine the relative importance of three factors relevant for buying wooden kitchen furniture in Croatia and Slovenia. A survey was made of 172 potential kitchen buyers: 138 in person at two largest furniture stores in Croatia and Slovenia, and 34 online. A conjoint...

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Autores principales:	Lidija Zadnik Stirn, Dominika Gornik Bučar, Jasna Hrovatin, Branko Liker
Formato:	article
Lenguaje:	EN
Publicado:	University of Zagreb, Faculty of Forestry and Wood Technology 2016
Materias:	kitchen furniture buying decision process conjoint analysis Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/55bbd26c490442bfa0d0387ea0f90acb
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id	oai:doaj.org-article:55bbd26c490442bfa0d0387ea0f90acb
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spelling	oai:doaj.org-article:55bbd26c490442bfa0d0387ea0f90acb2021-12-02T00:35:04ZExamination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis10.5552/drind.2016.15250012-67721847-1153https://doaj.org/article/55bbd26c490442bfa0d0387ea0f90acb2016-06-01T00:00:00Zhttp://hrcak.srce.hr/file/236233https://doaj.org/toc/0012-6772https://doaj.org/toc/1847-1153The aim of this research was to determine the relative importance of three factors relevant for buying wooden kitchen furniture in Croatia and Slovenia. A survey was made of 172 potential kitchen buyers: 138 in person at two largest furniture stores in Croatia and Slovenia, and 34 online. A conjoint analysis revealed that respondents were more concerned about the manufacturer and design than the price of the kitchen furniture. For all demographic groups, the lower price kitchen furniture was preferable. Only three demographic groups (35-45 years of age, elementary school or less, and unemployed) preferred the classic kitchen furniture design, while all other groups preferred the modern design. For the manufacturer, differences were found among most sociodemographic categories.Lidija Zadnik StirnDominika Gornik BučarJasna HrovatinBranko LikerUniversity of Zagreb, Faculty of Forestry and Wood Technologyarticlekitchen furniturebuying decision processconjoint analysisForestrySD1-669.5ENDrvna Industrija, Vol 67, Iss 2, Pp 141-147 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	kitchen furniture buying decision process conjoint analysis Forestry SD1-669.5
spellingShingle	kitchen furniture buying decision process conjoint analysis Forestry SD1-669.5 Lidija Zadnik Stirn Dominika Gornik Bučar Jasna Hrovatin Branko Liker Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
description	The aim of this research was to determine the relative importance of three factors relevant for buying wooden kitchen furniture in Croatia and Slovenia. A survey was made of 172 potential kitchen buyers: 138 in person at two largest furniture stores in Croatia and Slovenia, and 34 online. A conjoint analysis revealed that respondents were more concerned about the manufacturer and design than the price of the kitchen furniture. For all demographic groups, the lower price kitchen furniture was preferable. Only three demographic groups (35-45 years of age, elementary school or less, and unemployed) preferred the classic kitchen furniture design, while all other groups preferred the modern design. For the manufacturer, differences were found among most sociodemographic categories.
format	article
author	Lidija Zadnik Stirn Dominika Gornik Bučar Jasna Hrovatin Branko Liker
author_facet	Lidija Zadnik Stirn Dominika Gornik Bučar Jasna Hrovatin Branko Liker
author_sort	Lidija Zadnik Stirn
title	Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
title_short	Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
title_full	Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
title_fullStr	Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
title_full_unstemmed	Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
title_sort	examination of decision factors in the process of buying kitchen furniture using conjoint analysis
publisher	University of Zagreb, Faculty of Forestry and Wood Technology
publishDate	2016
url	https://doaj.org/article/55bbd26c490442bfa0d0387ea0f90acb
work_keys_str_mv	AT lidijazadnikstirn examinationofdecisionfactorsintheprocessofbuyingkitchenfurnitureusingconjointanalysis AT dominikagornikbucar examinationofdecisionfactorsintheprocessofbuyingkitchenfurnitureusingconjointanalysis AT jasnahrovatin examinationofdecisionfactorsintheprocessofbuyingkitchenfurnitureusingconjointanalysis AT brankoliker examinationofdecisionfactorsintheprocessofbuyingkitchenfurnitureusingconjointanalysis
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Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis

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