Export performance: Evidence from agricultural product firms in Vietnam
This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-e...
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Taylor & Francis Group
2021
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oai:doaj.org-article:55f107c901d54b44a33bbb6f022782fc2021-12-02T14:02:50ZExport performance: Evidence from agricultural product firms in Vietnam2331-197510.1080/23311975.2020.1861729https://doaj.org/article/55f107c901d54b44a33bbb6f022782fc2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1861729https://doaj.org/toc/2331-1975This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-exporting firms and 5 coffee-exporting firms) and (ii) the quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the characteristics and capabilities of firms, management characteristics, domestic market characteristics, foreign market characteristics, and export barriers. (ii) Marketing strategies are affected by the characteristics and capabilities of firms, management characteristics, and foreign market characteristics. However, the research has certain limitations: (i) Due to limited resources in conducting the research, the sample size consisted of only 232 firms. (ii) This study employed the sampling technique of direct and email interview methods.Huyen Ngo-Thi-NgocBang Nguyen-VietTaylor & Francis Grouparticleexport performancemarketing strategyagricultural productexport in vietnamBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021) |
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export performance marketing strategy agricultural product export in vietnam Business HF5001-6182 Management. Industrial management HD28-70 |
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export performance marketing strategy agricultural product export in vietnam Business HF5001-6182 Management. Industrial management HD28-70 Huyen Ngo-Thi-Ngoc Bang Nguyen-Viet Export performance: Evidence from agricultural product firms in Vietnam |
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This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-exporting firms and 5 coffee-exporting firms) and (ii) the quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the characteristics and capabilities of firms, management characteristics, domestic market characteristics, foreign market characteristics, and export barriers. (ii) Marketing strategies are affected by the characteristics and capabilities of firms, management characteristics, and foreign market characteristics. However, the research has certain limitations: (i) Due to limited resources in conducting the research, the sample size consisted of only 232 firms. (ii) This study employed the sampling technique of direct and email interview methods. |
format |
article |
author |
Huyen Ngo-Thi-Ngoc Bang Nguyen-Viet |
author_facet |
Huyen Ngo-Thi-Ngoc Bang Nguyen-Viet |
author_sort |
Huyen Ngo-Thi-Ngoc |
title |
Export performance: Evidence from agricultural product firms in Vietnam |
title_short |
Export performance: Evidence from agricultural product firms in Vietnam |
title_full |
Export performance: Evidence from agricultural product firms in Vietnam |
title_fullStr |
Export performance: Evidence from agricultural product firms in Vietnam |
title_full_unstemmed |
Export performance: Evidence from agricultural product firms in Vietnam |
title_sort |
export performance: evidence from agricultural product firms in vietnam |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/55f107c901d54b44a33bbb6f022782fc |
work_keys_str_mv |
AT huyenngothingoc exportperformanceevidencefromagriculturalproductfirmsinvietnam AT bangnguyenviet exportperformanceevidencefromagriculturalproductfirmsinvietnam |
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1718392079483142144 |