Export performance: Evidence from agricultural product firms in Vietnam

This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-e...

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Autores principales: Huyen Ngo-Thi-Ngoc, Bang Nguyen-Viet
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/55f107c901d54b44a33bbb6f022782fc
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spelling oai:doaj.org-article:55f107c901d54b44a33bbb6f022782fc2021-12-02T14:02:50ZExport performance: Evidence from agricultural product firms in Vietnam2331-197510.1080/23311975.2020.1861729https://doaj.org/article/55f107c901d54b44a33bbb6f022782fc2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1861729https://doaj.org/toc/2331-1975This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-exporting firms and 5 coffee-exporting firms) and (ii) the quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the characteristics and capabilities of firms, management characteristics, domestic market characteristics, foreign market characteristics, and export barriers. (ii) Marketing strategies are affected by the characteristics and capabilities of firms, management characteristics, and foreign market characteristics. However, the research has certain limitations: (i) Due to limited resources in conducting the research, the sample size consisted of only 232 firms. (ii) This study employed the sampling technique of direct and email interview methods.Huyen Ngo-Thi-NgocBang Nguyen-VietTaylor & Francis Grouparticleexport performancemarketing strategyagricultural productexport in vietnamBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic export performance
marketing strategy
agricultural product
export in vietnam
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle export performance
marketing strategy
agricultural product
export in vietnam
Business
HF5001-6182
Management. Industrial management
HD28-70
Huyen Ngo-Thi-Ngoc
Bang Nguyen-Viet
Export performance: Evidence from agricultural product firms in Vietnam
description This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-exporting firms and 5 coffee-exporting firms) and (ii) the quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the characteristics and capabilities of firms, management characteristics, domestic market characteristics, foreign market characteristics, and export barriers. (ii) Marketing strategies are affected by the characteristics and capabilities of firms, management characteristics, and foreign market characteristics. However, the research has certain limitations: (i) Due to limited resources in conducting the research, the sample size consisted of only 232 firms. (ii) This study employed the sampling technique of direct and email interview methods.
format article
author Huyen Ngo-Thi-Ngoc
Bang Nguyen-Viet
author_facet Huyen Ngo-Thi-Ngoc
Bang Nguyen-Viet
author_sort Huyen Ngo-Thi-Ngoc
title Export performance: Evidence from agricultural product firms in Vietnam
title_short Export performance: Evidence from agricultural product firms in Vietnam
title_full Export performance: Evidence from agricultural product firms in Vietnam
title_fullStr Export performance: Evidence from agricultural product firms in Vietnam
title_full_unstemmed Export performance: Evidence from agricultural product firms in Vietnam
title_sort export performance: evidence from agricultural product firms in vietnam
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/55f107c901d54b44a33bbb6f022782fc
work_keys_str_mv AT huyenngothingoc exportperformanceevidencefromagriculturalproductfirmsinvietnam
AT bangnguyenviet exportperformanceevidencefromagriculturalproductfirmsinvietnam
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