Effects of post-adoption beliefs on customers’ online product recommendation continuous usage: An extended expectation-confirmation model
This study aims to extend expectation-confirmation model (ECM) of IS continuance based on effort-accuracy model (EAM) for predicting and explaining continuous usage of online product recommendation (OPR) that has been ignored in prior literature. The proposed OPR continuance model, incorporating the...
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| Main Authors: | , , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/55f6be38a0754b1c8ec4060ae42839b4 |
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