THE POTENTI0AL ROLE OF FRONT OFFICE EMPLOYEES IN DEVELOPING THE FRONT OFFICE COMPUTER PROGRAMS: AN EMPIRICAL RESEARCH WITH “LEAD USER” VIEWPOINT
Intensive competitive conditions put pressure on the firms in contemporary business world in which innovation is acceded as a core competence. Internal sources of innovation such as R&D, P&D are not enough for competitive advantage. Therefore firms have to evaluate external sources such as c...
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
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| Online Access: | https://doaj.org/article/5638d5275ef848eabbfb4f976262e4a4 |
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