The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia

Warteg’s growth in Jakarta is massive, but now Warteg is facing the challenge of remaining in the national economic development. So, research needs to be done on this. The study uses Mixed methods, namely with statistical and descriptive-qualitative analysis. The result of the research shows that th...

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Autor principal:	Muh. Kadarisman
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	government and mui mediation food marketing strategy informal sector development Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/5640001ebd4e49b8ba620a971b7229f0
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spelling	oai:doaj.org-article:5640001ebd4e49b8ba620a971b7229f02021-12-02T18:31:22ZThe influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia2331-197510.1080/23311975.2019.1629096https://doaj.org/article/5640001ebd4e49b8ba620a971b7229f02019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1629096https://doaj.org/toc/2331-1975Warteg’s growth in Jakarta is massive, but now Warteg is facing the challenge of remaining in the national economic development. So, research needs to be done on this. The study uses Mixed methods, namely with statistical and descriptive-qualitative analysis. The result of the research shows that there is significant influence from Jakarta Government mediation and MUI’s Fatwa toward Warteg Marketing Strategy which impact on MSMEs development in Jakarta both partially and simultaneously. The Jakarta Government Cooperative & Small and Medium Enterprises Office has strengthened MSMEs in the face of food business competition, utilization of HR, managerial aspects, and network development. The professionalism of MSMEs actors is enhanced by entrepreneurship training and skills. Enhancing managerial capabilities of MSMEs actors by counseling appropriate technology, financial management training, and production. Developing MSMEs networks through counseling and expanding markets. Collaboration with State/Regional Owned Enterprises in Jakarta and cross-sectoral agencies. Include MSMEs in the promotion event.Muh. KadarismanTaylor & Francis Grouparticlegovernment and mui mediationfood marketing strategyinformal sector developmentBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	government and mui mediation food marketing strategy informal sector development Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	government and mui mediation food marketing strategy informal sector development Business HF5001-6182 Management. Industrial management HD28-70 Muh. Kadarisman The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia
description	Warteg’s growth in Jakarta is massive, but now Warteg is facing the challenge of remaining in the national economic development. So, research needs to be done on this. The study uses Mixed methods, namely with statistical and descriptive-qualitative analysis. The result of the research shows that there is significant influence from Jakarta Government mediation and MUI’s Fatwa toward Warteg Marketing Strategy which impact on MSMEs development in Jakarta both partially and simultaneously. The Jakarta Government Cooperative & Small and Medium Enterprises Office has strengthened MSMEs in the face of food business competition, utilization of HR, managerial aspects, and network development. The professionalism of MSMEs actors is enhanced by entrepreneurship training and skills. Enhancing managerial capabilities of MSMEs actors by counseling appropriate technology, financial management training, and production. Developing MSMEs networks through counseling and expanding markets. Collaboration with State/Regional Owned Enterprises in Jakarta and cross-sectoral agencies. Include MSMEs in the promotion event.
format	article
author	Muh. Kadarisman
author_facet	Muh. Kadarisman
author_sort	Muh. Kadarisman
title	The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia
title_short	The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia
title_full	The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia
title_fullStr	The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia
title_full_unstemmed	The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia
title_sort	influence of government and mui mediations towards marketing strategy of warteg and its impact on developing msmes in jakarta, indonesia
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/5640001ebd4e49b8ba620a971b7229f0
work_keys_str_mv	AT muhkadarisman theinfluenceofgovernmentandmuimediationstowardsmarketingstrategyofwarteganditsimpactondevelopingmsmesinjakartaindonesia AT muhkadarisman influenceofgovernmentandmuimediationstowardsmarketingstrategyofwarteganditsimpactondevelopingmsmesinjakartaindonesia
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The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia

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