The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia

Warteg’s growth in Jakarta is massive, but now Warteg is facing the challenge of remaining in the national economic development. So, research needs to be done on this. The study uses Mixed methods, namely with statistical and descriptive-qualitative analysis. The result of the research shows that th...

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Auteur principal: Muh. Kadarisman
Format: article
Langue:EN
Publié: Taylor & Francis Group 2019
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Accès en ligne:https://doaj.org/article/5640001ebd4e49b8ba620a971b7229f0
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