The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region

Research objective is development of the principles and systematization of instruments of promotion of educational services on the educational portal of the region.During the research methods of a theoretical research were used: abstraction, the analysis and synthesis, ascensions from abstract to co...

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Autores principales:	E. E. Tarasova, E. A. Shein
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	educational portal educational services principles and instruments of advance internet marketing Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/564ffabf7d8b49e8ba5215fb0c434034
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spelling	oai:doaj.org-article:564ffabf7d8b49e8ba5215fb0c4340342021-11-12T10:46:06ZThe Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region1726-11391816-859010.22394/1726-1139-2017-12-147-156https://doaj.org/article/564ffabf7d8b49e8ba5215fb0c4340342018-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/746https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590Research objective is development of the principles and systematization of instruments of promotion of educational services on the educational portal of the region.During the research methods of a theoretical research were used: abstraction, the analysis and synthesis, ascensions from abstract to concrete.In the article, the principles of promotion of educational services on the educational portal of the region are developed and their characteristic is given. Instruments of internet marketing for promotion of educational services on the educational portal of the region are systematized and its advantages are defined. The system of indicators of assessment of quality of functioning of the educational portal based on opinion of users and experts is offered. The directions of realization of marketing strategy of promotion of educational services for achievement of her purpose — attraction new and deduction of the available clients, increase in their knowledge about activity of higher education institutions in education market are proved.E. E. TarasovaE. A. SheinNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articleeducational portaleducational servicesprinciples and instruments of advanceinternet marketingPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 12, Pp 147-156 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	educational portal educational services principles and instruments of advance internet marketing Political institutions and public administration (General) JF20-2112
spellingShingle	educational portal educational services principles and instruments of advance internet marketing Political institutions and public administration (General) JF20-2112 E. E. Tarasova E. A. Shein The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region
description	Research objective is development of the principles and systematization of instruments of promotion of educational services on the educational portal of the region.During the research methods of a theoretical research were used: abstraction, the analysis and synthesis, ascensions from abstract to concrete.In the article, the principles of promotion of educational services on the educational portal of the region are developed and their characteristic is given. Instruments of internet marketing for promotion of educational services on the educational portal of the region are systematized and its advantages are defined. The system of indicators of assessment of quality of functioning of the educational portal based on opinion of users and experts is offered. The directions of realization of marketing strategy of promotion of educational services for achievement of her purpose — attraction new and deduction of the available clients, increase in their knowledge about activity of higher education institutions in education market are proved.
format	article
author	E. E. Tarasova E. A. Shein
author_facet	E. E. Tarasova E. A. Shein
author_sort	E. E. Tarasova
title	The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region
title_short	The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region
title_full	The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region
title_fullStr	The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region
title_full_unstemmed	The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region
title_sort	principles and tools of promotion of educational services on the educational portal of the region
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/564ffabf7d8b49e8ba5215fb0c434034
work_keys_str_mv	AT eetarasova theprinciplesandtoolsofpromotionofeducationalservicesontheeducationalportaloftheregion AT eashein theprinciplesandtoolsofpromotionofeducationalservicesontheeducationalportaloftheregion AT eetarasova principlesandtoolsofpromotionofeducationalservicesontheeducationalportaloftheregion AT eashein principlesandtoolsofpromotionofeducationalservicesontheeducationalportaloftheregion
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The Principles and Tools of Promotion of Educational Services on the Educational Portal of the Region

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