What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt

The outbreak of the COVID-19 pandemic has caused big changes to customers’ perceptions and attitudes towards ride-sharing apps. The purpose of this article is to examine the factors that influence customers’ intention to continue using ride-sharing services during the pandemic. A conceptual model wa...

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Autores principales:	Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	uber sharing economy ride-sharing apps covid-19 pandemic utaut coronavirus customer intention Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/56a3e597f84c4c1ea06cc6b562c372fc
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spelling	oai:doaj.org-article:56a3e597f84c4c1ea06cc6b562c372fc2021-12-02T15:24:27ZWhat drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt2331-197510.1080/23311975.2021.1944009https://doaj.org/article/56a3e597f84c4c1ea06cc6b562c372fc2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1944009https://doaj.org/toc/2331-1975The outbreak of the COVID-19 pandemic has caused big changes to customers’ perceptions and attitudes towards ride-sharing apps. The purpose of this article is to examine the factors that influence customers’ intention to continue using ride-sharing services during the pandemic. A conceptual model was developed based on the unified theory of acceptance and use of technology (UTAUT) and an extensive literature review. An online survey was used to collect data from 398 users of Uber ride-sharing services in Egypt. The partial least squares structural equation modeling (PLS-SEM) was used to test and validate the proposed model. The findings showed that customers’ intention to continue using the ride-sharing apps during the pandemic is influenced by four factors which are performance expectancy, economic benefits, facilitating conditions and social influence. It indicated that customers’ effort expectancy, perceived infectability and fear of COVID-19 do not affect their intention to use these services. The article contributes by examining the UTAUT in the context of ride-sharing apps during the pandemic. It provides some guidelines for companies that provide ride-sharing services to follow to help them survive with the big challenges they have faced during the pandemic.Hazem Rasheed GaberAhmed Mousa ElsamadicyTaylor & Francis Grouparticleubersharing economyride-sharing appscovid-19 pandemicutautcoronaviruscustomer intentionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	uber sharing economy ride-sharing apps covid-19 pandemic utaut coronavirus customer intention Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	uber sharing economy ride-sharing apps covid-19 pandemic utaut coronavirus customer intention Business HF5001-6182 Management. Industrial management HD28-70 Hazem Rasheed Gaber Ahmed Mousa Elsamadicy What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt
description	The outbreak of the COVID-19 pandemic has caused big changes to customers’ perceptions and attitudes towards ride-sharing apps. The purpose of this article is to examine the factors that influence customers’ intention to continue using ride-sharing services during the pandemic. A conceptual model was developed based on the unified theory of acceptance and use of technology (UTAUT) and an extensive literature review. An online survey was used to collect data from 398 users of Uber ride-sharing services in Egypt. The partial least squares structural equation modeling (PLS-SEM) was used to test and validate the proposed model. The findings showed that customers’ intention to continue using the ride-sharing apps during the pandemic is influenced by four factors which are performance expectancy, economic benefits, facilitating conditions and social influence. It indicated that customers’ effort expectancy, perceived infectability and fear of COVID-19 do not affect their intention to use these services. The article contributes by examining the UTAUT in the context of ride-sharing apps during the pandemic. It provides some guidelines for companies that provide ride-sharing services to follow to help them survive with the big challenges they have faced during the pandemic.
format	article
author	Hazem Rasheed Gaber Ahmed Mousa Elsamadicy
author_facet	Hazem Rasheed Gaber Ahmed Mousa Elsamadicy
author_sort	Hazem Rasheed Gaber
title	What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt
title_short	What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt
title_full	What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt
title_fullStr	What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt
title_full_unstemmed	What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt
title_sort	what drives customers to continue using ride-sharing apps during the covid-19 pandemic? the case of uber in egypt
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/56a3e597f84c4c1ea06cc6b562c372fc
work_keys_str_mv	AT hazemrasheedgaber whatdrivescustomerstocontinueusingridesharingappsduringthecovid19pandemicthecaseofuberinegypt AT ahmedmousaelsamadicy whatdrivescustomerstocontinueusingridesharingappsduringthecovid19pandemicthecaseofuberinegypt
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What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt

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