Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed

True Shallot Seed (TSS) has been promoted as an alternative solution to overcome shallot yield problems in Indonesia. A case study method was employed to assess perceptions of innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt TSS. Respondents were shallot...

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Autor principal:	Adiyoga Witono
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/570b530cc86f4d7f8478f9323ec0e695
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spelling	oai:doaj.org-article:570b530cc86f4d7f8478f9323ec0e6952021-11-08T15:19:27ZInnovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed2267-124210.1051/e3sconf/202131602003https://doaj.org/article/570b530cc86f4d7f8478f9323ec0e6952021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_02003.pdfhttps://doaj.org/toc/2267-1242True Shallot Seed (TSS) has been promoted as an alternative solution to overcome shallot yield problems in Indonesia. A case study method was employed to assess perceptions of innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt TSS. Respondents were shallot farmers in Cirebon and Brebes involved in participatory on-farm trials. All innovation attributes, i.e. relative advantage, compatibility, complexity, triability and observability are perceived as positive by farmers. Farmers’ attitudes toward TSS suggest a favorable evaluation of TSS innovation. Concerning subjective norms, farmers believe that researchers/extension workers encourage their behavior to adopt TSS. In terms of behavioral control, farmers perceive the ease of performing TSS adoption. Meanwhile, farmers also indicate a high intention to perform the behavior of adopting TSS. This pre-adoption case study has generated some hypotheses for further detailed examination and test. Those hypotheses address important research needs, such as understanding TSS innovation attributes as perceived by farmers, the antecedents of farmers’ attitudes toward TSS, and the role of farmers’ behavioral preferences toward intentions to adopt TSS. It is recommended to integrate the innovation diffusion theory with the theory of planned behavior as the framework for future adoption studies using survey research method.Adiyoga WitonoEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 02003 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Adiyoga Witono Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed
description	True Shallot Seed (TSS) has been promoted as an alternative solution to overcome shallot yield problems in Indonesia. A case study method was employed to assess perceptions of innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt TSS. Respondents were shallot farmers in Cirebon and Brebes involved in participatory on-farm trials. All innovation attributes, i.e. relative advantage, compatibility, complexity, triability and observability are perceived as positive by farmers. Farmers’ attitudes toward TSS suggest a favorable evaluation of TSS innovation. Concerning subjective norms, farmers believe that researchers/extension workers encourage their behavior to adopt TSS. In terms of behavioral control, farmers perceive the ease of performing TSS adoption. Meanwhile, farmers also indicate a high intention to perform the behavior of adopting TSS. This pre-adoption case study has generated some hypotheses for further detailed examination and test. Those hypotheses address important research needs, such as understanding TSS innovation attributes as perceived by farmers, the antecedents of farmers’ attitudes toward TSS, and the role of farmers’ behavioral preferences toward intentions to adopt TSS. It is recommended to integrate the innovation diffusion theory with the theory of planned behavior as the framework for future adoption studies using survey research method.
format	article
author	Adiyoga Witono
author_facet	Adiyoga Witono
author_sort	Adiyoga Witono
title	Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed
title_short	Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed
title_full	Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed
title_fullStr	Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed
title_full_unstemmed	Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed
title_sort	innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt true shallot seed
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/570b530cc86f4d7f8478f9323ec0e695
work_keys_str_mv	AT adiyogawitono innovationattributesandtheirlinkagestobehavioraldriversoffarmersintentiontoadopttrueshallotseed
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Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed

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