Promising Pictures: Depicting, Advertising, Instructing

Depictive pictures may be promising in at least three different senses, which are examined in this essay. The first concerns genuine acts of promising that involve pictorial representations, like gift cards displaying a present the promisor commits herself to give. In a second sense, advertising st...

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Autor principal:	Jakob Krebs
Formato:	article
Lenguaje:	EN FR IT
Publicado:	Rosenberg & Sellier 2020
Materias:	deontic artifacts directive pictures graphic rules pictorial instruction visual aids Aesthetics BH1-301 Ethics BJ1-1725
Acceso en línea:	https://doaj.org/article/576e78cd28304569bbc50539de1679d9
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id	oai:doaj.org-article:576e78cd28304569bbc50539de1679d9
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spelling	oai:doaj.org-article:576e78cd28304569bbc50539de1679d92021-12-02T10:34:02ZPromising Pictures: Depicting, Advertising, Instructing10.13128/pam-80302280-78532239-4028https://doaj.org/article/576e78cd28304569bbc50539de1679d92020-02-01T00:00:00Zhttps://oaj.fupress.net/index.php/pam/article/view/8030https://doaj.org/toc/2280-7853https://doaj.org/toc/2239-4028 Depictive pictures may be promising in at least three different senses, which are examined in this essay. The first concerns genuine acts of promising that involve pictorial representations, like gift cards displaying a present the promisor commits herself to give. In a second sense, advertising strategists use pictures to promise to consumers perfect pasta or empty beaches. A third sense amounts to pictures as promising if they are instructive. Such pictures can be used to learn some type of action, like the performance of a military salute or the crafting of some artifact. All three promissory uses of pictures exhibit normative forces related to commitments and entitlements regarding justified expectations. Jakob KrebsRosenberg & Sellierarticledeontic artifactsdirective picturesgraphic rulespictorial instructionvisual aidsAestheticsBH1-301EthicsBJ1-1725ENFRITPhenomenology and Mind, Iss 17 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR IT
topic	deontic artifacts directive pictures graphic rules pictorial instruction visual aids Aesthetics BH1-301 Ethics BJ1-1725
spellingShingle	deontic artifacts directive pictures graphic rules pictorial instruction visual aids Aesthetics BH1-301 Ethics BJ1-1725 Jakob Krebs Promising Pictures: Depicting, Advertising, Instructing
description	Depictive pictures may be promising in at least three different senses, which are examined in this essay. The first concerns genuine acts of promising that involve pictorial representations, like gift cards displaying a present the promisor commits herself to give. In a second sense, advertising strategists use pictures to promise to consumers perfect pasta or empty beaches. A third sense amounts to pictures as promising if they are instructive. Such pictures can be used to learn some type of action, like the performance of a military salute or the crafting of some artifact. All three promissory uses of pictures exhibit normative forces related to commitments and entitlements regarding justified expectations.
format	article
author	Jakob Krebs
author_facet	Jakob Krebs
author_sort	Jakob Krebs
title	Promising Pictures: Depicting, Advertising, Instructing
title_short	Promising Pictures: Depicting, Advertising, Instructing
title_full	Promising Pictures: Depicting, Advertising, Instructing
title_fullStr	Promising Pictures: Depicting, Advertising, Instructing
title_full_unstemmed	Promising Pictures: Depicting, Advertising, Instructing
title_sort	promising pictures: depicting, advertising, instructing
publisher	Rosenberg & Sellier
publishDate	2020
url	https://doaj.org/article/576e78cd28304569bbc50539de1679d9
work_keys_str_mv	AT jakobkrebs promisingpicturesdepictingadvertisinginstructing
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Promising Pictures: Depicting, Advertising, Instructing

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