INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING

The benefits to be provided to the economy by women that constitute almost half of the world population, take an active role in business life cannot be denied. In developed economies, it is observed that the participation rates of women are high. Besides, women are also emerging as entrepreneurs who...

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Autores principales:	Gökçe Bahar GÜRBÜZER, Hasan GEDİK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	entrepreneurship marketing women workforce employment women entrepreneurs Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/5780f30514be4576823873c9dd8c2dc1
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spelling	oai:doaj.org-article:5780f30514be4576823873c9dd8c2dc12021-11-24T09:20:43ZINCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING2148-416310.9761/JASSS7433https://doaj.org/article/5780f30514be4576823873c9dd8c2dc12019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1869562327_31-Ar%C5%9F.%20G%C3%B6r.%20G%C3%B6k%C3%A7e%20Bahar%20G%C3%BCrb%C3%BCzer.pdf&key=28625https://doaj.org/toc/2148-4163The benefits to be provided to the economy by women that constitute almost half of the world population, take an active role in business life cannot be denied. In developed economies, it is observed that the participation rates of women are high. Besides, women are also emerging as entrepreneurs who create extra employment. Besides the increase in the participation rates of women in the labor force with the increase of the education level in Turkey, the increase of women’s participation in entrepreneurial activities with arious reasons defined as driving and attracting factors is also seen. Most studies in the literature is about the benefits of women's participation in the workforce and the increase of the number of women entrepreneurs to countries economic development. It’s been seen that the number of studies in the field of marketing about women is limited. For this purpose, the increasing importance of female workforce in marketing is tried to explain by applying the exploratory research method in this study. Based on modern marketing approaches emerging with the historical transformation experienced by the marketing concept, it has been determined that women are more successful than men in the customer oriented marketing approach. It’s seen that there is an increase in female employment in most sectors related to marketing. It seems that some of the personality traits that women possess compared to men take part in this success.Gökçe Bahar GÜRBÜZERHasan GEDİKFırat Universityarticleentrepreneurshipmarketingwomen workforceemploymentwomen entrepreneursSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 63, Pp 421-434 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	entrepreneurship marketing women workforce employment women entrepreneurs Social Sciences H Social sciences (General) H1-99
spellingShingle	entrepreneurship marketing women workforce employment women entrepreneurs Social Sciences H Social sciences (General) H1-99 Gökçe Bahar GÜRBÜZER Hasan GEDİK INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING
description	The benefits to be provided to the economy by women that constitute almost half of the world population, take an active role in business life cannot be denied. In developed economies, it is observed that the participation rates of women are high. Besides, women are also emerging as entrepreneurs who create extra employment. Besides the increase in the participation rates of women in the labor force with the increase of the education level in Turkey, the increase of women’s participation in entrepreneurial activities with arious reasons defined as driving and attracting factors is also seen. Most studies in the literature is about the benefits of women's participation in the workforce and the increase of the number of women entrepreneurs to countries economic development. It’s been seen that the number of studies in the field of marketing about women is limited. For this purpose, the increasing importance of female workforce in marketing is tried to explain by applying the exploratory research method in this study. Based on modern marketing approaches emerging with the historical transformation experienced by the marketing concept, it has been determined that women are more successful than men in the customer oriented marketing approach. It’s seen that there is an increase in female employment in most sectors related to marketing. It seems that some of the personality traits that women possess compared to men take part in this success.
format	article
author	Gökçe Bahar GÜRBÜZER Hasan GEDİK
author_facet	Gökçe Bahar GÜRBÜZER Hasan GEDİK
author_sort	Gökçe Bahar GÜRBÜZER
title	INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING
title_short	INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING
title_full	INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING
title_fullStr	INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING
title_full_unstemmed	INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING
title_sort	increasing importance of female workforce in entrepreneurship and marketing
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/5780f30514be4576823873c9dd8c2dc1
work_keys_str_mv	AT gokcebahargurbuzer increasingimportanceoffemaleworkforceinentrepreneurshipandmarketing AT hasangedik increasingimportanceoffemaleworkforceinentrepreneurshipandmarketing
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INCREASING IMPORTANCE OF FEMALE WORKFORCE IN ENTREPRENEURSHIP AND MARKETING

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