Factors affecting the purchase behaviour of farmers' markets consumers.

The main purpose of this study is to determine the factors that motivate consumers who shop at farmers' markets. The data for this study were gathered from questionnaires of 363 consumers from eight farmers' markets in seven districts of Izmir province, Turkey. To reveal the consumer profi...

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Autor principal:	Hakan Adanacioglu
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/57e609a032d94056acf50d80f6a556d7
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spelling	oai:doaj.org-article:57e609a032d94056acf50d80f6a556d72021-12-02T20:08:48ZFactors affecting the purchase behaviour of farmers' markets consumers.1932-620310.1371/journal.pone.0255435https://doaj.org/article/57e609a032d94056acf50d80f6a556d72021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0255435https://doaj.org/toc/1932-6203The main purpose of this study is to determine the factors that motivate consumers who shop at farmers' markets. The data for this study were gathered from questionnaires of 363 consumers from eight farmers' markets in seven districts of Izmir province, Turkey. To reveal the consumer profile of the farmers' markets examined in this study, consumer segments were determined using factor and cluster analysis. Two different consumer segments-'conventional' and 'conscious'-were identified in the farmers' markets examined. 'Conventional Consumers' reflect typical consumer behaviours and give more importance to factors such as the location of and access to the market, quality and freshness of the products, activities at and around the market and the availability and variety of products. 'Conscious Consumers', in contrast, represent a group that is more sensitive about food safety. The majority of consumers (63.64%) who visited farmers' markets were from the Conscious Consumer segment. The majority of the consumers who visit farmers' markets are conscious consumers, requiring the strategies related to these markets to be revised. Farmers' markets should be improved in terms of selecting vendors, food safety, physical facilities and social activities.Hakan AdanaciogluPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 7, p e0255435 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Hakan Adanacioglu Factors affecting the purchase behaviour of farmers' markets consumers.
description	The main purpose of this study is to determine the factors that motivate consumers who shop at farmers' markets. The data for this study were gathered from questionnaires of 363 consumers from eight farmers' markets in seven districts of Izmir province, Turkey. To reveal the consumer profile of the farmers' markets examined in this study, consumer segments were determined using factor and cluster analysis. Two different consumer segments-'conventional' and 'conscious'-were identified in the farmers' markets examined. 'Conventional Consumers' reflect typical consumer behaviours and give more importance to factors such as the location of and access to the market, quality and freshness of the products, activities at and around the market and the availability and variety of products. 'Conscious Consumers', in contrast, represent a group that is more sensitive about food safety. The majority of consumers (63.64%) who visited farmers' markets were from the Conscious Consumer segment. The majority of the consumers who visit farmers' markets are conscious consumers, requiring the strategies related to these markets to be revised. Farmers' markets should be improved in terms of selecting vendors, food safety, physical facilities and social activities.
format	article
author	Hakan Adanacioglu
author_facet	Hakan Adanacioglu
author_sort	Hakan Adanacioglu
title	Factors affecting the purchase behaviour of farmers' markets consumers.
title_short	Factors affecting the purchase behaviour of farmers' markets consumers.
title_full	Factors affecting the purchase behaviour of farmers' markets consumers.
title_fullStr	Factors affecting the purchase behaviour of farmers' markets consumers.
title_full_unstemmed	Factors affecting the purchase behaviour of farmers' markets consumers.
title_sort	factors affecting the purchase behaviour of farmers' markets consumers.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/57e609a032d94056acf50d80f6a556d7
work_keys_str_mv	AT hakanadanacioglu factorsaffectingthepurchasebehaviouroffarmersmarketsconsumers
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Factors affecting the purchase behaviour of farmers' markets consumers.

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