Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”

The development of the Hallyu, or Korean Wave, has an impact on product advertising in Indonesia, which uses many actors and discourses brought from Korean culture.Starting from this it turns out that growing questions about the possibility of Korean Wave can shape new consumption interests and beha...

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Autores principales:	Shani Fella, Fitri Murfianti
Formato:	article
Lenguaje:	ID
Publicado:	Institut Seni Indonesia Surakarta 2020
Materias:	advertising discourse structure korean drama fashion. Fine Arts N
Acceso en línea:	https://doaj.org/article/58d787f8d28648729037565adc72c584
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id	oai:doaj.org-article:58d787f8d28648729037565adc72c584
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spelling	oai:doaj.org-article:58d787f8d28648729037565adc72c5842021-11-26T03:24:11ZWacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”1412-41812685-287X10.33153/dewaruci.v14i2.2705https://doaj.org/article/58d787f8d28648729037565adc72c5842020-03-01T00:00:00Zhttps://jurnal.isi-ska.ac.id/index.php/dewaruci/article/view/2705https://doaj.org/toc/1412-4181https://doaj.org/toc/2685-287XThe development of the Hallyu, or Korean Wave, has an impact on product advertising in Indonesia, which uses many actors and discourses brought from Korean culture.Starting from this it turns out that growing questions about the possibility of Korean Wave can shape new consumption interests and behaviors that have an interest in Korea. The study, entitled Korean Drama Discourse in the Sprite ad version “Kenyataan Gak Kayak Drama Korea” is an advertisement for Sprite beverage products identified using Korean drama discourse with humor at the end of the story. The research method used is descriptive qualitative research supported by a theoretical basis, namely the structure of advertising discourse to dismantle Korean drama discourse on the Sprite advertisement version “Kenyataan Gak Kayak Drama Korea” using the concept of fashion as communication and storyline and location settings to be peeled off per scene advertisement. The discourse structure of advertising in this study will be explained in three parts, namely the main items of advertising, advertising agencies and closing advertisements. The results of this study indicate that in the version of the Sprite advertisement “Kenyataan Gak Kayak Drama Korea” there is a Korean drama discourse displayed on the advertising body, which functions as an advertisement explanatory item that is a message from a Sprite advertisement that "Nyatanya Nyegerin" can be well received by prospective customers.Shani FellaFitri MurfiantiInstitut Seni Indonesia Surakartaarticleadvertisingdiscourse structurekorean dramafashion.Fine ArtsNIDDewa Ruci: Jurnal Pengkajian dan Penciptaan Seni, Vol 14, Iss 2, Pp 57-69 (2020)
institution	DOAJ
collection	DOAJ
language	ID
topic	advertising discourse structure korean drama fashion. Fine Arts N
spellingShingle	advertising discourse structure korean drama fashion. Fine Arts N Shani Fella Fitri Murfianti Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
description	The development of the Hallyu, or Korean Wave, has an impact on product advertising in Indonesia, which uses many actors and discourses brought from Korean culture.Starting from this it turns out that growing questions about the possibility of Korean Wave can shape new consumption interests and behaviors that have an interest in Korea. The study, entitled Korean Drama Discourse in the Sprite ad version “Kenyataan Gak Kayak Drama Korea” is an advertisement for Sprite beverage products identified using Korean drama discourse with humor at the end of the story. The research method used is descriptive qualitative research supported by a theoretical basis, namely the structure of advertising discourse to dismantle Korean drama discourse on the Sprite advertisement version “Kenyataan Gak Kayak Drama Korea” using the concept of fashion as communication and storyline and location settings to be peeled off per scene advertisement. The discourse structure of advertising in this study will be explained in three parts, namely the main items of advertising, advertising agencies and closing advertisements. The results of this study indicate that in the version of the Sprite advertisement “Kenyataan Gak Kayak Drama Korea” there is a Korean drama discourse displayed on the advertising body, which functions as an advertisement explanatory item that is a message from a Sprite advertisement that "Nyatanya Nyegerin" can be well received by prospective customers.
format	article
author	Shani Fella Fitri Murfianti
author_facet	Shani Fella Fitri Murfianti
author_sort	Shani Fella
title	Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
title_short	Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
title_full	Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
title_fullStr	Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
title_full_unstemmed	Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
title_sort	wacana drama korea dalam iklan sprite versi “kenyataan gak kayak drama korea”
publisher	Institut Seni Indonesia Surakarta
publishDate	2020
url	https://doaj.org/article/58d787f8d28648729037565adc72c584
work_keys_str_mv	AT shanifella wacanadramakoreadalamiklanspriteversikenyataangakkayakdramakorea AT fitrimurfianti wacanadramakoreadalamiklanspriteversikenyataangakkayakdramakorea
_version_	1718409969064214528

Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”

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