UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0

Barito Kuala Regency is mostly surrounded by rivers that many potentials for community economic development such as transportation, trading/purchasing places, places of goods release, production/nurseries, and also as a tourist destination. The development of tourist destinations along the Barito Ri...

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Autores principales: M. Irpan, Gunawan Wibisono, Iib Kurnianti, Rika Apriani Sukmana, Shaddiq Syahrial
Formato: article
Lenguaje:EN
Publicado: University of Kragujevac 2021
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Acceso en línea:https://doaj.org/article/58e19b29c1f040488848bfcf65fe8992
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spelling oai:doaj.org-article:58e19b29c1f040488848bfcf65fe89922021-11-10T18:28:44ZUTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.010.24874/PES03.04.0092620-28322683-4111https://doaj.org/article/58e19b29c1f040488848bfcf65fe89922021-12-01T00:00:00Zhttps://pesjournal.net/journal/v3-n4/9.pdfhttps://doaj.org/toc/2620-2832https://doaj.org/toc/2683-4111Barito Kuala Regency is mostly surrounded by rivers that many potentials for community economic development such as transportation, trading/purchasing places, places of goods release, production/nurseries, and also as a tourist destination. The development of tourist destinations along the Barito River in Marabahan is a special attraction with the headline "Susur Sungai Barito, Marabahan". the route begins from the Agun Al Anwar Mosque, Marabahan floating karamba behind the Rumpiang-Timbunan Batubara bridge on the Ulek Marabahan barge, as well as flat cracker tours. Potential tourism destination assets can be packaged by using digital marketing communications in the era of 4.0 along the Marabahan river. This research methodology uses a qualitative descriptive method, by providing an overview of the attractiveness of tourist destinations along the Marabahan river, research data can be obtained through observation, interviews, documentation related to program advantages of tourist destinations along the Marabahan river. The research results are expected to make a positive contribution to the government in developing centers of excellence for tourist destinations along the Marabahan river that can support the economy of the local community.M. IrpanGunawan WibisonoIib KurniantiRika Apriani SukmanaShaddiq SyahrialUniversity of Kragujevacarticledigital communicationtourism destinationspromotionEngineering (General). Civil engineering (General)TA1-2040ENProceedings on Engineering Sciences, Vol 3, Iss 4, Pp 453-462 (2021)
institution DOAJ
collection DOAJ
language EN
topic digital communication
tourism destinations
promotion
Engineering (General). Civil engineering (General)
TA1-2040
spellingShingle digital communication
tourism destinations
promotion
Engineering (General). Civil engineering (General)
TA1-2040
M. Irpan
Gunawan Wibisono
Iib Kurnianti
Rika Apriani Sukmana
Shaddiq Syahrial
UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0
description Barito Kuala Regency is mostly surrounded by rivers that many potentials for community economic development such as transportation, trading/purchasing places, places of goods release, production/nurseries, and also as a tourist destination. The development of tourist destinations along the Barito River in Marabahan is a special attraction with the headline "Susur Sungai Barito, Marabahan". the route begins from the Agun Al Anwar Mosque, Marabahan floating karamba behind the Rumpiang-Timbunan Batubara bridge on the Ulek Marabahan barge, as well as flat cracker tours. Potential tourism destination assets can be packaged by using digital marketing communications in the era of 4.0 along the Marabahan river. This research methodology uses a qualitative descriptive method, by providing an overview of the attractiveness of tourist destinations along the Marabahan river, research data can be obtained through observation, interviews, documentation related to program advantages of tourist destinations along the Marabahan river. The research results are expected to make a positive contribution to the government in developing centers of excellence for tourist destinations along the Marabahan river that can support the economy of the local community.
format article
author M. Irpan
Gunawan Wibisono
Iib Kurnianti
Rika Apriani Sukmana
Shaddiq Syahrial
author_facet M. Irpan
Gunawan Wibisono
Iib Kurnianti
Rika Apriani Sukmana
Shaddiq Syahrial
author_sort M. Irpan
title UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0
title_short UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0
title_full UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0
title_fullStr UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0
title_full_unstemmed UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0
title_sort utilization of digital communication in promotion of riverbank tour destination at marabahan barito kuala in era 4.0
publisher University of Kragujevac
publishDate 2021
url https://doaj.org/article/58e19b29c1f040488848bfcf65fe8992
work_keys_str_mv AT mirpan utilizationofdigitalcommunicationinpromotionofriverbanktourdestinationatmarabahanbaritokualainera40
AT gunawanwibisono utilizationofdigitalcommunicationinpromotionofriverbanktourdestinationatmarabahanbaritokualainera40
AT iibkurnianti utilizationofdigitalcommunicationinpromotionofriverbanktourdestinationatmarabahanbaritokualainera40
AT rikaaprianisukmana utilizationofdigitalcommunicationinpromotionofriverbanktourdestinationatmarabahanbaritokualainera40
AT shaddiqsyahrial utilizationofdigitalcommunicationinpromotionofriverbanktourdestinationatmarabahanbaritokualainera40
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