Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty factors...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN LT |
| Publicado: |
Vilnius Gediminas Technical University
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/591597999362468a97714e2ab1a8e2af |
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