Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty factors...

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Bibliographic Details
Main Authors: Luz Cano, Djanira Castro, Wagner Vicente-Ramos
Format: article
Language:EN
LT
Published: Vilnius Gediminas Technical University 2021
Subjects:
Online Access:https://doaj.org/article/591597999362468a97714e2ab1a8e2af
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