COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS

The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of...

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Autor principal:	K. Igrokova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики сравнительный анализ маркетинга и логистики Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/59cd4da4344b4b7aa7d7774914a036ca
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spelling	oai:doaj.org-article:59cd4da4344b4b7aa7d7774914a036ca2021-12-03T07:43:17ZCOMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS1816-42772686-8415https://doaj.org/article/59cd4da4344b4b7aa7d7774914a036ca2016-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/284https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of their interaction. The marketing and logistics functional contects are discussed. These comparative characteristics are concretized towards all funtional directions. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.K. IgrokovaPublishing House of the State University of Managementarticleмаркетинглогистикауправление маркетингом и логистикойвзаимосвязь маркетинга и логистикисравнительный анализ маркетинга и логистикиSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 197-200 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики сравнительный анализ маркетинга и логистики Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики сравнительный анализ маркетинга и логистики Sociology (General) HM401-1281 Economics as a science HB71-74 K. Igrokova COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
description	The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of their interaction. The marketing and logistics functional contects are discussed. These comparative characteristics are concretized towards all funtional directions. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.
format	article
author	K. Igrokova
author_facet	K. Igrokova
author_sort	K. Igrokova
title	COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
title_short	COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
title_full	COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
title_fullStr	COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
title_full_unstemmed	COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
title_sort	comparative analysis of marketing and logistics departments
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/59cd4da4344b4b7aa7d7774914a036ca
work_keys_str_mv	AT kigrokova comparativeanalysisofmarketingandlogisticsdepartments
_version_	1718373752998199296

COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS

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