COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS

The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of...

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Autor principal: K. Igrokova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/59cd4da4344b4b7aa7d7774914a036ca
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