Vaccine advertising: preach to the converted or to the unaware?

Abstract Encouraging people to vaccinate is a challenging endeavor, but one which has tremendous public health benefits. Doing so requires overcoming barriers of awareness, availability, and (sometimes) vaccine hesitancy. Here we focus on nudging people to vaccinate through online advertising. We co...

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Autores principales: Masha Krupenkin, Elad Yom-Tov, David Rothschild
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2021
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Acceso en línea:https://doaj.org/article/59d21970efa2418697ee35359e420f29
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