Conversion Rate Prediction Based on Text Readability Analysis of Landing Pages

Digital marketing has been extensively researched and developed remarkably rapidly over the last decade. Within this field, hundreds of scientific publications and patents have been produced, but the accuracy of prediction technologies leaves much to be desired. Conversion prediction remains a probl...

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Autores principales: Ruslan Korniichuk, Mariusz Boryczka
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/59e8ac552d4c42a5b78348babc4a44fb
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